# Variask > Variask is the AI marketing platform. It shows brands how AI assistants like ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot and Google AI talk about them and who they recommend instead, then helps them create content AI quotes, fix their site, and prove the traffic and customers that AI sends. - Category: AI marketing platform: AI visibility tracking, AI SEO, generative engine optimization (GEO) and answer engine optimization (AEO) software. - Engines tracked: ChatGPT (including the ChatGPT app), Gemini, Claude, Perplexity, Grok, DeepSeek, Microsoft Copilot, Google AI Overviews and Google AI Mode. - Markets: any country, city and language, on every plan. - Pricing: from $99 a month, about 20% less when billed yearly, with a 7 day trial for $1. - What makes it different: a likely range on every score and a real or noise label on every change, plus tools that act on the numbers (content, site fixes, wrong fact detection, an AI agent). - Access: web app, REST API, MCP server for AI assistants, Slack. - Who it is for: marketing and SEO teams, founders, agencies managing many clients, and enterprise brands across many markets. ## Product - [AI visibility](https://www.variask.com/product/ai-visibility): Track how ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot and Google AI mention your brand, with a likely range on every score. - [Variask Agent](https://www.variask.com/product/agent): Variask Agent reads your AI answers, rankings and cited pages, explains what changed, and takes the next step in one click. - [Content studio](https://www.variask.com/product/content): Plan, write and fix pages around the prompts you lose in AI answers, with an AI readiness score and one click publishing. - [Site health](https://www.variask.com/product/site-health): Crawl your site the way AI does: blocked AI crawlers, slow pages, missing schema, thin content and AI agent checkout. - [AI traffic and crawlers](https://www.variask.com/product/ai-traffic): See visits from ChatGPT, Perplexity, Gemini and Copilot in Google Analytics, and every AI crawler that reads your pages. - [Prompt research](https://www.variask.com/product/prompts): Advanced AI research maps the questions buyers ask about your market, see how much demand each one has, and the searches AI runs behind them. Then track a representative set. - [AI shopping and ads](https://www.variask.com/product/shopping): See which products ChatGPT and Google show in shopping cards, which merchants win them, and which competitors pay for ads next to AI answers. - [Brand accuracy](https://www.variask.com/product/brand-accuracy): Confirm the facts that matter, and Variask AI checks every answer against them: wrong prices, old plans, made up features. See where AI got it from and how to fix it. ## Variask University - [What is generative engine optimization (GEO)?](https://www.variask.com/university/generative-engine-optimization): Generative engine optimization (GEO) is the practice of making your brand and content more likely to be mentioned, cited and recommended in answers written by AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. - [What is answer engine optimization (AEO)?](https://www.variask.com/university/answer-engine-optimization): Answer engine optimization (AEO) is the practice of structuring your content so that search engines, voice assistants and AI chatbots can lift it as the direct answer to a question, and name your brand while doing so. - [What is AI visibility, and how do you measure it?](https://www.variask.com/university/ai-visibility): AI visibility is the share of relevant AI answers that mention your brand. It is measured by asking assistants like ChatGPT, Gemini, Claude and Perplexity the questions your customers ask, many times, and counting how often and how well you are named. - [What is llms.txt, and do you need one?](https://www.variask.com/university/llms-txt): llms.txt is a plain Markdown file placed at the root of a website, at /llms.txt, that gives AI assistants a short summary of the site and a curated list of links to its most useful pages. - [AI crawlers explained: GPTBot, OAI-SearchBot, ClaudeBot and more](https://www.variask.com/university/ai-crawlers): AI crawlers are the bots AI companies use to read the web. Most companies run separate bots for model training, for their search index and for fetching a page when a user asks, and robots.txt lets you allow or block each one by name. - [How to get your brand recommended by ChatGPT](https://www.variask.com/university/get-recommended-by-chatgpt): To get recommended by ChatGPT, make sure its search crawler can read your site, publish pages that answer your customers' exact questions with clear facts, earn mentions on the sites it cites, correct wrong information about you, and measure your visibility over many answers. - [What is AI SEO, and how is it different from classic SEO?](https://www.variask.com/university/ai-seo): AI SEO is search engine optimization for answers written by AI. It covers everything that makes ChatGPT, Gemini, Claude, Perplexity and Google AI find your pages, trust them, quote them and name your brand when people ask what to choose. - [AI search marketing: how brands win customers inside AI chat](https://www.variask.com/university/ai-marketing): AI search marketing is the work of getting a brand recommended when buyers ask AI assistants what to choose. It combines research on the questions people ask, content AI can quote, presence on the sources AI trusts, a site AI can read and measurement of the visits and customers that follow. - [How AI search works in ChatGPT, Gemini, Perplexity and Google AI](https://www.variask.com/university/ai-search): AI search is when an assistant answers a question by reading sources and writing one response, instead of returning a list of links. It typically rewrites the question into several searches, retrieves pages, picks the most useful passages and writes an answer that names brands and cites some of the pages it used. - [How enterprises adopt AEO: a practical playbook](https://www.variask.com/university/enterprise-aeo): Enterprises adopt AEO the way they adopted SEO: start with a focused pilot on one market or product line, agree on how AI visibility is measured, assign owners across SEO, content, PR and analytics, then scale the tracked questions, markets and workflows once results are proven. - [How to show up in Google AI Overviews and AI Mode](https://www.variask.com/university/google-ai-overviews): Google AI Overviews are AI written summaries at the top of some Google results, and AI Mode is a conversational search experience. Both are built on Google Search, so pages that are indexed, rank well and answer the question clearly are the ones most likely to be cited. - [An AEO strategy you can start this month](https://www.variask.com/university/aeo-strategy): A good AEO strategy picks the questions that drive revenue, measures how each AI engine answers them today, fixes anything that stops AI reading your site, publishes clear answers to the questions you lose, earns mentions on the sources AI trusts, and reports progress as a trend rather than single answers. - [AEO vs SEO: what is the difference?](https://www.variask.com/university/aeo-vs-seo): SEO helps your pages rank in a list of search results so people click them. AEO, answer engine optimization, helps your brand and content become the answer that AI assistants and AI search give directly. They share foundations, but AEO is measured by mentions and citations inside answers, not by rankings and clicks. - [GEO vs SEO: how generative engine optimization differs](https://www.variask.com/university/geo-vs-seo): SEO optimizes pages to rank in search results. GEO, generative engine optimization, optimizes your brand and content to be included and recommended in answers written by generative AI, such as ChatGPT, Gemini and Google AI Overviews. GEO builds on SEO but adds brand level work across the sources AI reads. - [How to appear in Perplexity answers](https://www.variask.com/university/perplexity-answers): To appear in Perplexity, let PerplexityBot crawl your site, publish recent, specific pages that answer your buyers' questions directly, and get mentioned on the third party pages Perplexity already cites for those questions. Because Perplexity searches the web for nearly every answer, these changes can show up quickly. - [How to optimize for Gemini and Google AI Mode](https://www.variask.com/university/gemini-ai-mode): Gemini and Google AI Mode are built on Google Search. To be named and cited, make sure Googlebot can crawl and render your pages, build a clear and consistent brand entity, answer your buyers' questions and their follow ups on your site, and earn coverage on the sources Google surfaces for your topic. - [How to track AI traffic in GA4](https://www.variask.com/university/ai-traffic-ga4): To track AI traffic in GA4, create a custom channel group with an AI assistants channel that matches the referrers of AI tools, such as chatgpt.com, perplexity.ai, gemini.google.com, claude.ai and copilot.microsoft.com, and place it above Referral. Then report sessions, engagement and conversions for that channel. - [How to write content that AI quotes](https://www.variask.com/university/content-ai-quotes): Content that AI quotes opens with a direct answer to one clear question, gives each section a heading that is itself a question or topic, uses specific facts and numbers with sources, puts comparisons in tables or lists, and shows who wrote it and when. AI lifts passages that make sense on their own. - [How to fix wrong information AI says about your brand](https://www.variask.com/university/fix-wrong-ai-information): AI engines repeat wrong facts when the sources they read carry them. To fix it, find which answers are wrong and which pages likely caused it, correct every page you control, ask third parties to update theirs, publish one clear source of truth with structured data, and re-check the answers each week until they change. - [How to get your products into ChatGPT Shopping](https://www.variask.com/university/chatgpt-shopping): ChatGPT shows product results with images, prices and links when people ask what to buy. To be included, let OpenAI's search crawler read your store, keep product pages clear with price, stock and reviews, use Product structured data, keep facts consistent across your site and marketplaces, and follow OpenAI's merchant program if it is open in your market. - [How to show up in the Reddit threads AI cites, without spamming](https://www.variask.com/university/reddit-for-ai-search): AI engines often cite Reddit because it holds first hand opinions on products and services. To show up there, find the threads AI cites for your buyer questions, take part as a clearly identified member of your company, answer helpfully even when the answer is not you, and earn mentions from real customers rather than posting promotion. - [How to get reviews on G2 and Capterra that AI reads](https://www.variask.com/university/review-sites-for-ai): AI engines often cite software review sites such as G2 and Capterra when people ask which tool to choose. To benefit, keep your profiles complete and current, ask real customers for honest reviews at the right moment, follow each site's review rules, and respond to reviews, including negative ones. - [How to do digital PR for AI search](https://www.variask.com/university/digital-pr-for-ai-search): Digital PR for AI search means earning coverage on the publications and sites AI engines cite for your category. Start from the sources that appear in real AI answers to your buyer questions, pitch them stories with original data or expert insight, make sure every mention describes you accurately, and track how answers change after coverage lands. - [How to optimize YouTube videos for AI answers](https://www.variask.com/university/youtube-for-ai-answers): AI engines can cite YouTube videos and use what is said in them, mostly through titles, descriptions, chapters and transcripts. To be cited, give each video one clear question to answer, say the answer early, use a descriptive title and description, add chapters, check the transcript is accurate, and link the video from a matching page on your site. - [How to rank in Microsoft Copilot](https://www.variask.com/university/rank-in-copilot): Microsoft Copilot grounds its answers in Bing search results. To appear in Copilot, let Bingbot crawl your site, verify it in Bing Webmaster Tools, submit your sitemap and use IndexNow for new pages, make sure your key pages are indexed and rank in Bing, and publish clear answers to the questions your buyers ask at work. - [How to measure share of voice in AI](https://www.variask.com/university/ai-share-of-voice-measurement): AI share of voice is your brand's share of all brand mentions in AI answers to a fixed set of buyer questions. To measure it, choose the questions and competitors, ask each question several times on each engine, count mentions for every brand, divide yours by the total, and report it over time with a likely range. - [How to build an AEO team and process](https://www.variask.com/university/aeo-team-and-process): A good AEO process has one owner, usually in SEO or content, with clear help from content, PR, product marketing and web development. It runs on a weekly rhythm: check what moved, fix the biggest issue, ship content for lost questions, and work one cited source, with a monthly review for leadership. - [How to pitch AEO to your boss, with a slide outline](https://www.variask.com/university/pitch-aeo-to-your-boss): To pitch AEO, show leadership three things: buyers now ask AI for recommendations, AI currently names your competitors more than you for questions that drive revenue, and a small, measured program can change that. Use your own data, a clear 90 day plan, the cost, and the numbers you will report. - [How to write comparison pages that AI trusts](https://www.variask.com/university/comparison-pages-ai-trusts): Comparison pages that AI trusts are honest and specific. They say who each option suits, put the key facts in a table with sources and a checked date, admit where a competitor is better, and avoid attacking rivals. AI engines quote balanced comparisons far more readily than one sided sales pages. - [How to set up Organization schema properly](https://www.variask.com/university/organization-schema): Organization schema is JSON-LD that tells search engines and AI systems the official facts about your company: name, website, logo, description, contact details and official profiles. Put it on your homepage and About page, keep it consistent with what the pages say, and list your real profiles in sameAs. ## Glossary - [AI search glossary](https://www.variask.com/glossary): 79 AI search terms explained. - [Ads in AI answers](https://www.variask.com/glossary/ads-in-ai-answers): Ads in AI answers are paid placements shown inside or next to AI generated answers, such as sponsored products or links in some AI search features. Where they appear, they are labelled separately from the organic answer. - [Agentic commerce](https://www.variask.com/glossary/agentic-commerce): Agentic commerce is shopping done by AI agents on a person's behalf: finding products, comparing options and, increasingly, completing the purchase. - [Agentic Commerce Protocol (ACP)](https://www.variask.com/glossary/agentic-commerce-protocol): The Agentic Commerce Protocol (ACP) is an open standard created by OpenAI and Stripe that lets AI agents, starting with ChatGPT, complete purchases with merchants on a buyer's behalf. - [Agentic search](https://www.variask.com/glossary/agentic-search): Agentic search is when an AI assistant plans and runs its own research before it answers: it breaks a question into steps, searches several times, reads pages, compares what it finds and only then writes a reply. - [AI agents](https://www.variask.com/glossary/ai-agents): AI agents are AI systems that take actions for a user, such as browsing sites, comparing options, filling forms or buying products, not only answering questions. As agents grow, brands need sites that agents can read and act on. - [AI brand sentiment](https://www.variask.com/glossary/ai-brand-sentiment): AI brand sentiment is the tone in which AI assistants describe your brand: positive, neutral or negative, and the reasons they give. - [AI citations](https://www.variask.com/glossary/ai-citations): AI citations are the links an AI assistant shows next to its answer to point to the pages it used, such as the numbered sources in Perplexity or the source links in ChatGPT and Google AI Overviews. - [AI crawlers](https://www.variask.com/glossary/ai-crawlers): AI crawlers are bots run by AI companies that visit websites to collect content, either to train models or to fetch pages live when an assistant answers a question. - [AI hallucination](https://www.variask.com/glossary/ai-hallucination): An AI hallucination is a confident statement from an AI model that is false or not supported by any source, such as a wrong price, a feature that does not exist or an invented quote. - [AI memory](https://www.variask.com/glossary/ai-memory): AI memory is when an AI assistant remembers facts from past conversations, such as a user's location, job or preferences, and uses them in later answers. It means two people can get different recommendations for the same question. - [AI referral traffic](https://www.variask.com/glossary/ai-referral-traffic): AI referral traffic is the visits your website gets from people clicking links in AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Copilot. - [AI share of voice](https://www.variask.com/glossary/ai-share-of-voice): AI share of voice is your brand's share of all brand mentions in AI answers for a set of questions, compared with your competitors. - [AI shopping](https://www.variask.com/glossary/ai-shopping): AI shopping is when people ask AI assistants what to buy and get product recommendations, often with images, prices and links, inside the answer. ChatGPT, Google AI Mode and other assistants now show products directly. - [AI visibility](https://www.variask.com/glossary/ai-visibility): AI visibility is how often, and how prominently, AI assistants such as ChatGPT, Gemini, Claude and Perplexity mention your brand when people ask questions in your category. - [Answer engine](https://www.variask.com/glossary/answer-engine): An answer engine is a search tool that replies with a direct, written answer instead of a list of links. ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews all work as answer engines. - [Answer engine optimization (AEO)](https://www.variask.com/glossary/answer-engine-optimization): Answer engine optimization (AEO) is the practice of getting your brand chosen as the answer by answer engines: AI assistants, AI search features and voice assistants that reply directly instead of showing a list of links. - [Answer volatility](https://www.variask.com/glossary/answer-volatility): Answer volatility is how much AI answers to the same question change from one run to the next, or from week to week. High volatility means a single check can be misleading, so scores need many answers and a likely range. - [Answer-first content](https://www.variask.com/glossary/answer-first-content): Answer-first content opens with a direct answer to the question, usually in 40 to 60 words, before giving detail. AI engines often quote that opening, so answer-first pages are easier to cite. - [Average position](https://www.variask.com/glossary/average-position): Average position is where your brand appears, on average, among the brands named in AI answers. Position 1 means you are usually named first. It is counted only in answers that name you. - [Brand accuracy](https://www.variask.com/glossary/brand-accuracy): Brand accuracy is how correctly AI answers state the facts about your brand, such as prices, features, policies, locations and leadership. Low accuracy means AI is repeating outdated or wrong information to buyers. - [Branded vs unbranded prompts](https://www.variask.com/glossary/branded-vs-unbranded-prompts): Branded prompts mention your brand by name, such as is Acme good for small teams. Unbranded prompts do not, such as best project tool for small teams. Unbranded prompts show whether AI recommends you when buyers have not chosen yet. - [Canonical URL](https://www.variask.com/glossary/canonical-url): A canonical URL is the preferred address of a page when the same content is available at several addresses. It is set with a link rel canonical tag, and helps search engines and AI systems treat duplicates as one page. - [ChatGPT search](https://www.variask.com/glossary/chatgpt-search): ChatGPT search is the part of ChatGPT that searches the web for current information and shows answers with cited sources. It decides when to search for many questions, especially about products, news and prices. - [ChatGPT shopping results](https://www.variask.com/glossary/chatgpt-shopping-results): ChatGPT shopping results are the product cards ChatGPT shows, with images, prices, reviews and links, when it decides a question is about buying something. OpenAI says they are chosen independently and are not ads. - [Citation rate](https://www.variask.com/glossary/citation-rate): Citation rate is the share of AI answers that cite or link to your website, out of all answers to the questions you track. It shows how often AI uses your pages as a source, which is different from how often it mentions your brand. - [Comparison pages](https://www.variask.com/glossary/comparison-pages): Comparison pages compare your product with competitors, as versus pages or alternatives pages. Buyers ask AI comparison questions all the time, and honest, well structured comparison pages are often what AI cites. - [Content chunking](https://www.variask.com/glossary/content-chunking): Content chunking is the splitting of a page into smaller passages, so an AI system can store, find and quote the most relevant part instead of the whole page. - [Content freshness](https://www.variask.com/glossary/content-freshness): Content freshness is how current a page is: whether its facts, prices, dates and examples are up to date. AI search engines often prefer recent sources for questions where things change. - [Content gap](https://www.variask.com/glossary/content-gap): A content gap is a question or topic your buyers care about that your site does not answer well. In AI search, content gaps show up as questions where AI cites other sites, or names competitors, because you have no clear page. - [Context window](https://www.variask.com/glossary/context-window): A context window is the amount of text an AI model can take in at once, including the question, the conversation so far and any documents or search results added to it, measured in tokens. - [Conversational search](https://www.variask.com/glossary/conversational-search): Conversational search is searching by asking questions in natural language and following up, as in a chat, instead of typing short keywords. - [Crawl budget](https://www.variask.com/glossary/crawl-budget): Crawl budget is how many pages a crawler will fetch from your site in a given time. On large sites, wasting it on duplicate or low value pages can mean important pages are crawled less often by search and AI crawlers. - [Digital PR for AI](https://www.variask.com/glossary/digital-pr-for-ai): Digital PR for AI is earning coverage on the publications, lists and communities that AI engines cite for your category, so AI describes and recommends your brand more often and more accurately. - [E-E-A-T](https://www.variask.com/glossary/e-e-a-t): E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. It comes from Google's search quality rater guidelines and describes what makes content credible. - [Earned media](https://www.variask.com/glossary/earned-media): Earned media is coverage of your brand that you did not pay for or publish yourself, such as press articles, reviews, forum discussions, lists and social posts. AI assistants lean heavily on it when they recommend brands. - [Embeddings](https://www.variask.com/glossary/embeddings): An embedding is a list of numbers that captures the meaning of a piece of text, so that texts with similar meaning get similar numbers. AI systems use embeddings to find, group and compare content. - [Entity SEO](https://www.variask.com/glossary/entity-seo): Entity SEO is making sure search engines and AI models clearly understand who your brand is, what it does and how it relates to other things, such as products, people, places and topics. - [Generative engine optimization (GEO)](https://www.variask.com/glossary/generative-engine-optimization): Generative engine optimization (GEO) is the practice of making your brand and content more likely to be mentioned, cited and recommended in answers written by AI assistants. - [Google AI Mode](https://www.variask.com/glossary/google-ai-mode): Google AI Mode is a conversational search experience in Google that answers complex questions with an AI written response, runs many searches behind the scenes and lets people ask follow ups. - [Google AI Overviews](https://www.variask.com/glossary/google-ai-overviews): Google AI Overviews are AI written summaries shown at the top of some Google search results, with links to the pages used. They grew out of Google's Search Generative Experience (SGE). - [GPTBot](https://www.variask.com/glossary/gptbot): GPTBot is OpenAI's web crawler that collects publicly available pages that may be used to train OpenAI's models. It is separate from OAI-SearchBot, which powers search in ChatGPT. - [Grounding](https://www.variask.com/glossary/grounding): Grounding is when an AI model bases its answer on specific sources, such as live search results or a set of documents, instead of relying only on what it learned in training. - [hreflang](https://www.variask.com/glossary/hreflang): hreflang is a tag that tells search engines which version of a page is for which language or country, such as en-GB or hi-IN. It helps the right version show in each market, including in AI features built on search engines. - [Hybrid search](https://www.variask.com/glossary/hybrid-search): Hybrid search combines keyword search with vector search, so results match both the exact words in a query and its meaning. Many AI retrieval systems use it. - [IndexNow](https://www.variask.com/glossary/indexnow): IndexNow is an open protocol that lets a website tell participating search engines, such as Bing, that a page was added, changed or removed, so it can be crawled sooner. Faster indexing in Bing also helps Copilot and other features that use Bing's index. - [Information gain](https://www.variask.com/glossary/information-gain): Information gain is how much new, useful information a page adds compared with what is already out there on the same topic. Pages with original facts, data or experience add more than pages that repeat what others say. - [JSON-LD](https://www.variask.com/glossary/json-ld): JSON-LD is the most common format for adding structured data to web pages. It is a block of JSON in a script tag that describes things on the page, such as an organization, product, article or FAQ, using schema.org vocabulary. - [Knowledge cutoff](https://www.variask.com/glossary/knowledge-cutoff): A knowledge cutoff is the date after which an AI model has no information from its training data. Anything that happened later is unknown to the model unless it searches the web or is given the facts. - [Knowledge graph](https://www.variask.com/glossary/knowledge-graph): A knowledge graph is a database of entities, such as companies, people, products and places, and the relationships between them. Search engines and AI systems use knowledge graphs to understand who is who and what is what. - [Large language model (LLM)](https://www.variask.com/glossary/large-language-model): A large language model (LLM) is an AI model trained on very large amounts of text to understand and write language. LLMs power assistants such as ChatGPT, Gemini, Claude, Grok and DeepSeek. - [Likely range](https://www.variask.com/glossary/likely-range): A likely range is the span within which a score such as AI visibility probably sits, given how many answers it was measured from. A score of 30% with a range of 25 to 35% is more honest than 30% alone, because AI answers vary. - [LLM optimization (LLMO)](https://www.variask.com/glossary/llm-optimization): LLM optimization, or LLMO, is the work of improving how large language models describe and recommend your brand. It is another name for much of what GEO and AEO cover, with extra focus on what models learn in training as well as what they find through search. - [llms.txt](https://www.variask.com/glossary/llms-txt): llms.txt is a proposed standard: a markdown file at the root of a website that gives AI models a short summary of the site and links to its most useful pages. - [Mention rate](https://www.variask.com/glossary/mention-rate): Mention rate is the share of AI answers that name your brand, out of all answers to the questions you track. It is the core of AI visibility, measured across engines, markets and repeated answers. - [Microsoft Copilot](https://www.variask.com/glossary/microsoft-copilot): Microsoft Copilot is Microsoft's AI assistant, built into Windows, Edge, Bing and Microsoft 365. It grounds its answers in Bing search results, so Bing visibility matters for appearing in Copilot. - [Model Context Protocol (MCP)](https://www.variask.com/glossary/model-context-protocol): The Model Context Protocol (MCP) is an open standard, introduced by Anthropic, that lets AI assistants connect to outside tools and data through MCP servers, in a common way. - [Product feeds](https://www.variask.com/glossary/product-feeds): A product feed is a structured file of a store's products, with titles, prices, stock, images and identifiers, sent to shopping platforms. Feeds help shopping results, and increasingly AI shopping answers, show your products with current facts. - [Prompt gap](https://www.variask.com/glossary/prompt-gap): A prompt gap is a buyer question where AI recommends one or more competitors but not you. Prompt gaps are the clearest list of opportunities in AI search, because they show exactly where rivals win the answer. - [Prompt tracking](https://www.variask.com/glossary/prompt-tracking): Prompt tracking is regularly asking AI assistants a fixed set of questions and recording how they answer, to measure your brand's visibility, position and sentiment over time. - [Prompt volume](https://www.variask.com/glossary/prompt-volume): Prompt volume is an estimate of how often people ask AI assistants a given question or topic. Because AI platforms do not publish query data, prompt volume is usually estimated from search demand and other signals rather than measured directly. - [Query fan-out](https://www.variask.com/glossary/query-fan-out): Query fan-out is when an AI engine splits one question into several related searches, runs them together and blends the results into one answer. - [Reranking](https://www.variask.com/glossary/reranking): Reranking is a step in AI search where retrieved pages are scored again to decide which are most relevant to the question, before the model reads them. Pages that answer the exact question clearly tend to rank higher at this step. - [Retrieval-augmented generation (RAG)](https://www.variask.com/glossary/retrieval-augmented-generation): Retrieval-augmented generation (RAG) is a way of building AI answers where the system first retrieves relevant documents or web pages, then has the language model write the answer using them. - [robots.txt](https://www.variask.com/glossary/robots-txt): robots.txt is a text file at the root of a website that tells crawlers, including AI crawlers, which parts of the site they may or may not visit. - [Semantic search](https://www.variask.com/glossary/semantic-search): Semantic search is search that understands the meaning and intent behind a query, not only its exact words, so it can return results that answer the question even when they use different wording. - [Server-side rendering (SSR)](https://www.variask.com/glossary/server-side-rendering): Server-side rendering (SSR) means a web page's HTML is built on the server and sent complete to the browser or bot, instead of being assembled by JavaScript in the browser. It makes content readable to crawlers that do not run JavaScript. - [Sitemap](https://www.variask.com/glossary/sitemap): A sitemap is an XML file that lists the pages on your site you want crawled, often with last modified dates. It helps search engines and other crawlers find your important pages. - [Sources vs citations](https://www.variask.com/glossary/sources-vs-citations): Sources are all the pages an AI engine read or retrieved while writing an answer. Citations are the subset it shows to the user as links. A page can shape an answer without being cited. - [Structured data](https://www.variask.com/glossary/structured-data): Structured data is code added to a page, usually JSON-LD using the Schema.org vocabulary, that describes its content in a machine readable way, such as a product's price, an article's author or a company's logo. - [System prompt](https://www.variask.com/glossary/system-prompt): A system prompt is the hidden instruction an AI product gives its model before the user's question, setting its role, tone and rules. It shapes how answers are written, such as whether to name brands or cite sources, but users do not see it. - [Temperature](https://www.variask.com/glossary/temperature): Temperature is a setting that controls how random an AI model's output is. Higher temperature gives more varied answers, lower gives more predictable ones. It is one reason the same question can get different answers. - [Tokenization](https://www.variask.com/glossary/tokenization): Tokenization is how an AI model splits text into small pieces called tokens, often parts of words, before it reads or writes. Limits, costs and context windows are all measured in tokens. - [Topical authority](https://www.variask.com/glossary/topical-authority): Topical authority is how strongly a site is seen as an expert source on a subject, built by covering that subject in depth, accurately and consistently over time. - [Training data](https://www.variask.com/glossary/training-data): Training data is the text a language model learned from before release, such as web pages, books and other sources. What the web said about your brand at that time shapes how the model describes you when it answers without searching. - [Universal Commerce Protocol (UCP)](https://www.variask.com/glossary/universal-commerce-protocol): The Universal Commerce Protocol (UCP) is an open standard, announced by Google with Shopify and other partners in January 2026, that lets AI agents discover what a store supports and complete purchases with it in a common way. - [Unlinked brand mentions](https://www.variask.com/glossary/unlinked-brand-mentions): Unlinked brand mentions are places on the web where your brand is named without a link to your website. AI models learn about brands from these mentions, so they count even without a link. - [User agent](https://www.variask.com/glossary/user-agent): A user agent is the name a browser or crawler sends with each request, such as GPTBot or Googlebot. Websites and robots.txt rules use it to tell AI crawlers apart and decide what each may access. - [Vector search](https://www.variask.com/glossary/vector-search): Vector search finds content by meaning instead of exact words. Text is turned into lists of numbers called embeddings, and the search returns the items whose numbers sit closest to the question's. - [Zero-click search](https://www.variask.com/glossary/zero-click-search): A zero-click search is a search where the person gets what they need on the results page or in the AI answer and does not click through to any website. ## Blog - [The best ChatGPT tracking tools in 2026](https://www.variask.com/blog/best-chatgpt-tracking-tools): The best tools to track how ChatGPT mentions your brand in 2026, compared on price, prompts, engines and features: Variask, Peec AI, Profound, Promptwatch, Otterly.AI, Scrunch, Semrush, Ahrefs and AthenaHQ. - [Query fan-out: what it is and how to win the searches behind AI answers](https://www.variask.com/blog/query-fan-out): AI engines turn one question into many searches before they answer. Here is how query fan-out works in ChatGPT, Gemini and Google AI Mode, and a step by step way to win those hidden searches. - [UCP vs ACP: what the new agent checkout standards mean for online stores](https://www.variask.com/blog/ucp-vs-acp-agent-checkout): Google's Universal Commerce Protocol and OpenAI and Stripe's Agentic Commerce Protocol both let AI agents buy from your store. Here is how they differ and what to do now. - [Variask MCP is live: your AI visibility data inside Claude and Cursor](https://www.variask.com/blog/variask-mcp-is-live): Connect Variask to Claude Code, Cursor, Windsurf and any MCP client, and ask about your AI visibility, prompts, sources and site issues in plain words. ## Free tools - [AI agent readiness checker](https://www.variask.com/tools/agent-readiness): Can ChatGPT agent, Google AI Mode and Perplexity find, understand and buy from your site? - [UCP readiness checker](https://www.variask.com/ucp-readiness): Is your store ready for AI shopping agents that use the Universal Commerce Protocol? - [AI crawler access checker](https://www.variask.com/tools/ai-crawler-checker): See which AI crawlers your robots.txt and firewall let in, page by page. - [robots.txt checker for AI](https://www.variask.com/tools/robots-txt): Find mistakes in robots.txt and get a version that welcomes AI search. - [llms.txt generator](https://www.variask.com/tools/llms-txt): Build an llms.txt file for your site from its sitemap in seconds. - [Schema generator](https://www.variask.com/tools/schema): Write Organization, Product, FAQ, Article and Local Business JSON-LD. - [What AI sees](https://www.variask.com/tools/ai-page-preview): See any page the way AI crawlers read it, without JavaScript. - [AI citation readiness checker](https://www.variask.com/tools/citation-readiness): Score how easy a page is for ChatGPT and Google AI to quote. - [AI prompt idea generator](https://www.variask.com/tools/prompt-ideas): The questions your buyers ask ChatGPT, Gemini and Perplexity. - [FAQ schema generator](https://www.variask.com/tools/faq-schema): Turn your questions and answers into FAQPage JSON-LD. - [AI visibility ROI calculator](https://www.variask.com/tools/ai-visibility-roi): What more AI recommendations are worth in visits and revenue. - [Brand facts page generator](https://www.variask.com/tools/brand-facts): An About page and Organization schema AI can trust. - [AI bot log analyzer](https://www.variask.com/tools/ai-bot-log-analyzer): Paste server logs and see which AI crawlers visit, and where. - [Sitemap checker for AI](https://www.variask.com/tools/sitemap-checker): Find broken, redirected, noindexed and blocked pages in your sitemap. - [Meta title and description checker](https://www.variask.com/tools/meta-checker): Titles, descriptions and share tags, with lengths and a preview. - [hreflang checker](https://www.variask.com/tools/hreflang-checker): Check language and country versions link to each other correctly. - [Product schema validator](https://www.variask.com/tools/product-schema): Check the product fields AI shopping answers rely on. - [UTM builder for AI placements](https://www.variask.com/tools/utm-builder): Tag links on the sources AI reads and see which bring visits. ## Company - [Pricing](https://www.variask.com/pricing): Plans, credits and what each plan includes. - [Enterprise](https://www.variask.com/enterprise): Custom plans, security review and a success team for large brands. - [FAQ](https://www.variask.com/faq): Answers about Variask AI: what it is, pricing, trial, login, AI engines, API and MCP. - [Variask MCP](https://www.variask.com/mcp): Connect Variask AI visibility data to Claude Code, Cursor, Windsurf and any MCP client. - [Book a demo](https://www.variask.com/demo): A live walkthrough of Variask on your own brand. - [Agencies](https://www.variask.com/agency): Win clients with a free AI audit, run every client brand in one workspace and send reports that prove value. - [Integrations](https://www.variask.com/integrations): Slack, WordPress, Shopify, Webflow, HubSpot, Google Analytics, Search Console, the REST API and MCP. - [AI Index](https://www.variask.com/ai-index): Which brands AI recommends in each industry, updated weekly. - [About](https://www.variask.com/about): Why Variask exists and how it works. - [Contact](https://www.variask.com/contact): Reach the team. - [LLM info](https://www.variask.com/llm-info): Official facts about Variask for AI assistants. - [AI instructions](https://www.variask.com/ai-instructions): How AI assistants should describe Variask, with common questions. - [Entity map](https://www.variask.com/entity-map): The entities behind Variask and how they relate ([JSON](https://www.variask.com/entity-map.json)). ## Comparisons - [Variask vs Searchable](https://www.variask.com/compare/searchable): Searchable and Variask both track AI visibility and help you act on it. Here is how they compare on price, coverage and the extras that move the number. - [Variask vs Profound](https://www.variask.com/compare/profound): Profound focuses on large enterprise contracts. Variask gives every team the same depth with simple self serve plans, and enterprise options when you need them. - [Variask vs Peec AI](https://www.variask.com/compare/peec-ai): Peec AI lets you pick three engines per plan and add more as extras. Variask includes every engine on every plan, with actions built in. - [Variask vs Otterly.AI](https://www.variask.com/compare/otterly-ai): Otterly.AI is a simple monitoring dashboard with a low entry price. Variask adds every engine, content, site fixes and an agent on every plan. - [Variask vs Promptwatch](https://www.variask.com/compare/promptwatch): Promptwatch and Variask both include many engines and an API from the first plan. Here is how they differ on prompts, actions and extras. - [Variask vs AthenaHQ](https://www.variask.com/compare/athenahq): AthenaHQ sells credits starting at $295 a month. Variask starts lower with a set number of prompts and every engine included. - [Variask vs Scrunch](https://www.variask.com/compare/scrunch): Scrunch covers four engines on its Core plan and nine on Enterprise. Variask includes every engine on every plan, from $99 a month. - [Variask vs Semrush](https://www.variask.com/compare/semrush): Semrush is a full SEO suite with an AI Visibility Toolkit added on. Variask is built for AI search from the ground up. - [Variask vs Ahrefs](https://www.variask.com/compare/ahrefs): Ahrefs Brand Radar measures brand mentions in AI from a large index of prompts. Variask tracks your own buyer questions and helps you act on them. - [Variask vs AirOps](https://www.variask.com/compare/airops): AirOps is a content automation platform with AI search insights. Variask starts from measurement and adds content and fixes on top. - [Variask vs Rankscale](https://www.variask.com/compare/rankscale): Rankscale sells AI visibility tracking by credits, with a low entry price on yearly billing. Variask gives you a set number of prompts on every engine, plus content, site fixes and an agent. ## Industries - [AI search, industry by industry](https://www.variask.com/industries): Industry guides to AI visibility: the questions buyers ask ChatGPT and Gemini, the sources AI trusts, and how to get recommended in your industry. - [AI visibility for SaaS companies](https://www.variask.com/industries/saas): How SaaS companies get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for ecommerce and D2C brands](https://www.variask.com/industries/ecommerce): How ecommerce and D2C brands get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for real estate developers and agents](https://www.variask.com/industries/real-estate): How real estate developers and agents get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for healthcare providers and clinics](https://www.variask.com/industries/healthcare): How healthcare providers and clinics get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for colleges, schools and course providers](https://www.variask.com/industries/education): How colleges, schools and course providers get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for banks, fintechs and financial services](https://www.variask.com/industries/finance): How banks, fintechs and financial services get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for travel and hospitality brands](https://www.variask.com/industries/travel): How travel and hospitality brands get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for law firms and local services](https://www.variask.com/industries/local-services): How law firms and local services get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for restaurants and food brands](https://www.variask.com/industries/restaurants): How restaurants and food brands get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for car brands and dealers](https://www.variask.com/industries/automotive): How car brands and dealers get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for insurance companies and brokers](https://www.variask.com/industries/insurance): How insurance companies and brokers get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for B2B services and consulting firms](https://www.variask.com/industries/b2b-services): How B2B services and consulting firms get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for hotels and resorts](https://www.variask.com/industries/hotels): How hotels and resorts get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for fashion and beauty brands](https://www.variask.com/industries/fashion-beauty): How fashion and beauty brands get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for HR and recruitment software companies](https://www.variask.com/industries/hr-software): How HR and recruitment software companies get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. - [AI visibility for cybersecurity companies](https://www.variask.com/industries/cybersecurity): How cybersecurity companies get recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI: the questions buyers ask, the sources AI trusts and what to do next. ## Countries - [AI search, country by country](https://www.variask.com/countries): How AI search works in India, the United States, the United Kingdom, the UAE and Australia: local brands, languages, sources and what to track. - [AI search in India](https://www.variask.com/countries/india): How AI search works in India: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in the United States](https://www.variask.com/countries/united-states): How AI search works in the United States: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in the United Kingdom](https://www.variask.com/countries/united-kingdom): How AI search works in the United Kingdom: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in the UAE](https://www.variask.com/countries/uae): How AI search works in the UAE: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in Australia](https://www.variask.com/countries/australia): How AI search works in Australia: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in Canada](https://www.variask.com/countries/canada): How AI search works in Canada: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in Singapore](https://www.variask.com/countries/singapore): How AI search works in Singapore: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in Germany](https://www.variask.com/countries/germany): How AI search works in Germany: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in France](https://www.variask.com/countries/france): How AI search works in France: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in Saudi Arabia](https://www.variask.com/countries/saudi-arabia): How AI search works in Saudi Arabia: which languages and sources matter, how local answers differ, and how brands get recommended by ChatGPT, Gemini and Google AI there. - [AI search in Hindi, Arabic and Spanish](https://www.variask.com/countries/languages): How AI answers change with the language of the question, why brands named in English can disappear in Hindi, Arabic or Spanish, and how to track and win each language. ## AI engines - [Every AI engine, explained for brands](https://www.variask.com/engines): Brand guides to each AI engine: how ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek find sources and recommend brands. - [ChatGPT for brands](https://www.variask.com/engines/chatgpt): How ChatGPT finds sources and recommends brands, which crawler it uses, and the steps to get your brand mentioned and cited in ChatGPT answers. - [Gemini for brands](https://www.variask.com/engines/gemini): How Gemini finds sources and recommends brands, which crawler it uses, and the steps to get your brand mentioned and cited in Gemini answers. - [Perplexity for brands](https://www.variask.com/engines/perplexity): How Perplexity finds sources and recommends brands, which crawler it uses, and the steps to get your brand mentioned and cited in Perplexity answers. - [Claude for brands](https://www.variask.com/engines/claude): How Claude finds sources and recommends brands, which crawler it uses, and the steps to get your brand mentioned and cited in Claude answers. - [Microsoft Copilot for brands](https://www.variask.com/engines/copilot): How Microsoft Copilot finds sources and recommends brands, which crawler it uses, and the steps to get your brand mentioned and cited in Microsoft Copilot answers. - [Grok and DeepSeek for brands](https://www.variask.com/engines/grok-and-deepseek): How Grok and DeepSeek finds sources and recommends brands, which crawler it uses, and the steps to get your brand mentioned and cited in Grok and DeepSeek answers. ## Alternatives - [AI visibility tool alternatives](https://www.variask.com/alternatives): Alternatives to popular AI visibility and GEO tools, with public pricing, trials and what each tool is best for. - [The best Peec AI alternatives in 2026](https://www.variask.com/alternatives/peec-ai): Looking for a Peec AI alternative? Compare AI visibility and GEO tools side by side: pricing, trials, AI engines covered and what each is best for. - [The best Profound alternatives in 2026](https://www.variask.com/alternatives/profound): Looking for a Profound alternative? Compare AI visibility and GEO tools side by side: pricing, trials, AI engines covered and what each is best for. - [The best Semrush alternatives in 2026](https://www.variask.com/alternatives/semrush): Looking for a Semrush alternative? Compare AI visibility and GEO tools side by side: pricing, trials, AI engines covered and what each is best for. ## Best tools - [The best AI visibility tools, by need](https://www.variask.com/best): Buying guides to AI visibility and GEO tools for agencies, ecommerce brands and SaaS companies, with what to look for and how they compare. - [The best AI visibility tools for agencies](https://www.variask.com/best/ai-visibility-tools-for-agencies): How agencies should choose an AI visibility tool: many brands in one workspace, client ready reports, fair pricing per brand, and the tools to compare. - [The best GEO tools for ecommerce brands](https://www.variask.com/best/geo-tools-for-ecommerce): What ecommerce brands need from a GEO tool: product level prompts, AI shopping answers, agent checkout readiness and many markets, plus the tools to compare. - [The best AI search tools for SaaS companies](https://www.variask.com/best/ai-search-tools-for-saas): How SaaS companies should choose an AI search tool: comparison and alternatives prompts, review site citations, AI traffic and pipeline, plus the tools to compare. - [Free AI visibility tools: what you can do without paying](https://www.variask.com/best/free-ai-visibility-tools): An honest list of free AI visibility tools: free checkers that need no signup, and the free plans and trials of paid AI visibility platforms. - [The best ChatGPT rank tracker tools](https://www.variask.com/best/chatgpt-rank-tracker-tools): How to choose a ChatGPT rank tracker: repeat answers, position, citations, markets and other engines, with the main tools compared on public pricing. - [The best Perplexity tracking tools](https://www.variask.com/best/perplexity-tracking-tools): How to choose a tool that tracks your brand in Perplexity: mentions, citations, sources and changes, with the main tools compared on public pricing. ## Use cases - [What teams use Variask for](https://www.variask.com/use-cases): How teams use Variask: track competitors in ChatGPT, monitor brand reputation in AI answers, report AI search to leadership, find content gaps and more. - [Track competitors in ChatGPT and other AI engines](https://www.variask.com/use-cases/track-competitors-in-chatgpt): See which competitors ChatGPT, Gemini, Claude and Perplexity recommend instead of you, for which questions, in which markets, and the sources behind each answer. - [Monitor your brand reputation in AI answers](https://www.variask.com/use-cases/brand-reputation-in-ai): Track how ChatGPT, Gemini, Claude and Perplexity describe your brand: sentiment, wrong facts, negative themes and the sources behind them, with alerts when it changes. - [AI search reporting for CMOs and leadership](https://www.variask.com/use-cases/ai-search-reporting-for-cmos): Report AI search to leadership with numbers they trust: share of voice against rivals, likely ranges, real change versus noise, AI traffic and conversions. - [Find content gaps with AI search data](https://www.variask.com/use-cases/find-content-gaps): Use AI search data to find content gaps: questions where AI names competitors, follow up questions AI explores, and sources it cites that you have no answer for. - [Track AI visibility in many countries and languages](https://www.variask.com/use-cases/multi-country-ai-visibility): Track the same buyer questions in every country, city and language you sell in, and see where AI recommends you and where local rivals win. - [AI search for product launches](https://www.variask.com/use-cases/ai-search-for-product-launches): Get a new product into ChatGPT, Gemini and Perplexity answers: launch pages AI can read, facts it can trust, coverage it cites, and tracking from day one. ## Teams - [Variask for every team](https://www.variask.com/for): What Variask does for SEO managers, content marketers, PR and comms teams, ecommerce managers, founders and small teams. - [Variask for SEO managers](https://www.variask.com/for/seo-managers): What Variask does for SEO managers: AI visibility next to rankings, technical AI crawler checks, query fan out, citations and the fixes that move AI answers. - [Variask for content marketers](https://www.variask.com/for/content-marketers): What Variask does for content marketers: the questions to write for, briefs built from real AI answers, a readiness score, publishing to your CMS and proof of impact. - [Variask for PR and comms teams](https://www.variask.com/for/pr-and-comms): What Variask does for PR and comms teams: the publications and sources AI cites, how AI describes your brand, sentiment, wrong facts and the impact of coverage. - [Variask for founders and small teams](https://www.variask.com/for/founders): What Variask does for founders and small teams: see if AI recommends you, fix the basics fast, and get a clear weekly list of what to do, without a big team. - [Variask for ecommerce managers](https://www.variask.com/for/ecommerce-managers): What Variask does for ecommerce managers: product questions in AI answers, shopping results, Product schema, agent checkout readiness and AI traffic to your store. ## Integrations - [Variask integrations](https://www.variask.com/integrations): Connect Variask with Google Search Console, Google Analytics, Slack, WordPress, Shopify, Webflow and HubSpot. - [Variask with Google Search Console](https://www.variask.com/integrations/google-search-console): Connect Google Search Console to Variask to find the question style queries you already rank for, track them in AI engines, and see search and AI visibility side by side. - [Variask with Google Analytics](https://www.variask.com/integrations/google-analytics): Connect Google Analytics 4 to Variask to see visits and conversions from ChatGPT, Perplexity, Gemini, Claude and Copilot next to your AI visibility. - [Variask with Slack](https://www.variask.com/integrations/slack): Get Variask alerts and weekly digests in Slack, and ask the Variask Agent about your AI visibility with the /variask command. - [Variask with WordPress](https://www.variask.com/integrations/wordpress): Publish Variask content drafts to WordPress as drafts or live posts, then track whether AI engines cite them. - [Variask with Shopify](https://www.variask.com/integrations/shopify): Publish Variask content to your Shopify store blog, and check your store for AI agent and UCP readiness. - [Variask with Webflow](https://www.variask.com/integrations/webflow): Send Variask content drafts straight to your Webflow CMS blog collection, then track whether AI engines cite them. - [Variask with HubSpot](https://www.variask.com/integrations/hubspot): Publish Variask content to your HubSpot blog straight from the content studio, then track whether AI engines cite it. ## Templates - [Free AI search templates](https://www.variask.com/templates): Free templates for AI search: an AEO content brief, an AI visibility audit checklist, a monthly AI search report and llms.txt examples. - [AEO content brief template](https://www.variask.com/templates/aeo-content-brief): A free answer engine optimization content brief: the target question, what AI says today, the direct answer, outline, must haves and how to measure it. - [AI visibility audit checklist](https://www.variask.com/templates/ai-visibility-audit-checklist): A free checklist to audit a brand's AI visibility: crawler access, brand facts, buyer questions, content quality, cited sources and measurement. - [Monthly AI search report template](https://www.variask.com/templates/monthly-ai-search-report): A free monthly AI search report template: visibility, position, share of voice, sentiment, AI traffic, questions won and lost, sources and next steps. - [llms.txt examples for every kind of site](https://www.variask.com/templates/llms-txt-examples): Ready llms.txt examples for a software company, an online store and a local service business, with the format explained. Copy one and adapt it. ## Research and trust - [The websites AI cites most](https://www.variask.com/research/ai-citations): Live research from the AI Index on the domains AI engines cite. - [Methodology](https://www.variask.com/methodology): How Variask measures AI visibility, with likely ranges and real change verdicts. - [Security](https://www.variask.com/security): How Variask protects accounts and data. - [Changelog](https://www.variask.com/changelog): New features as they ship. - [Why Variask](https://www.variask.com/why-variask): The reasons teams choose Variask, and when another tool may fit better. - [Partners](https://www.variask.com/partners): Partner and affiliate program. - [Startups](https://www.variask.com/startups): Startup program for early stage companies. - [Press kit](https://www.variask.com/press): Approved descriptions, logo and colors. - [Status](https://www.variask.com/status): Live status of Variask. ## Optional - [Full text for AI assistants](https://www.variask.com/llms-full.txt) - [Privacy policy](https://www.variask.com/privacy) - [Terms of service](https://www.variask.com/terms) - [Cookie policy](https://www.variask.com/cookies) - [Refund policy](https://www.variask.com/refund-policy)