At a glance
| Tool | Best known for | Starting price | Trial | AI engines |
|---|---|---|---|---|
| Variask | AI marketing platform: tracking, content, site health, AI traffic and an AI agent | $99 a month (75 prompts) | 7 days for $1 | 9 on every plan |
| Searchable | AI visibility platform | $125 a month (Professional, 100 prompts) | 14 days, no card needed | 8: ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot, Gemini, Grok, DeepSeek |
| Profound | Enterprise analytics | Custom pricing (Enterprise) | Free trial: 50 set prompts for 7 days on 3 engines | Up to 9 on Enterprise |
| Peec AI | Visibility tracking | $95 a month (Starter, 50 prompts) | Free trial, length not stated | 3 per plan, more as paid add-ons |
| Otterly.AI | Monitoring dashboard | $29 a month (Lite, 15 prompts) | Free trial, no card needed | 4: ChatGPT, Perplexity, Copilot, Google AI Overviews; Gemini, Claude and AI Mode as add-ons |
| Promptwatch | Prompt monitoring | $95 a month (Essential, 50 prompts) | Not listed | 9 on every plan |
| AthenaHQ | Enterprise analytics | $295 a month (Starter, 3,600 credits) | Free plan with limited credits | Up to 11 on Starter, including ChatGPT, Gemini, Claude, Perplexity and Google AI |
| Scrunch | Brand monitoring | $250 a month (Core, 125 prompts) | 7 days, card required | 4 on Core: ChatGPT, Perplexity, Google AI Overviews, Copilot; 9 on Enterprise |
| Ahrefs | Backlinks and keywords | Brand Radar AI from $199 a month | Not listed | Not listed on the pricing page |
| AirOps | Content automation | Not published | Free Solo tier to start | ChatGPT on Solo, 10+ answer engines on Pro |
| Rankscale | Credit based tracking | $20 a month billed yearly (Essentials, 120 credits); $99 a month for Pro | Free trial, length not stated | 17+ listed, including ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude and Copilot |
From each tool's public pricing and help pages, checked October 2026. Prices change, so check each site before you buy.
Why teams look for a Semrush alternative
- They want more AI engines than the ones covered by an add-on to an SEO suite.
- They need more prompts than the entry plan includes.
- They want AI visibility measured with repeated runs and likely ranges.
- They want AI search work, like content, sources and site fixes, in one place.
How to choose an alternative
- 1Engines: does it track every AI engine your buyers use, on the plan you can afford, or only some of them?
- 2Markets: can you track several countries and languages, and is that extra?
- 3Trust in the numbers: does it run each prompt more than once and show a likely range, so a single odd answer does not move your score?
- 4Action, not only charts: does it tell you which pages to write or fix and which sources to win?
- 5Data access: is there an API or exports on your plan, so you can use the data in your own reports?
- 6Price and trial: is pricing published, and can you test it on your own prompts before you commit?
Where Variask fits
Variask is an AI marketing platform rather than a tracker only. It measures how ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot and Google AI mention your brand, in any country and language, and then helps you act: prompt research, content tools, site health checks, AI traffic reporting and an AI agent.
- Three times the prompts: 75 tracked prompts for $99 a month against 25.
- Every AI engine: Gemini, Claude, Perplexity, Copilot, Grok, DeepSeek and Google AI tracked with ChatGPT.
- Try it first: A 7 day trial for $1, so you see your own numbers before paying full price.