What are AI agents?

By the Variask team · Updated

Definition

AI agents are AI systems that take actions for a user, such as browsing sites, comparing options, filling forms or buying products, not only answering questions. As agents grow, brands need sites that agents can read and act on.

Also called Autonomous agents

With Variask: The free agent readiness checker tests whether AI agents can find, read and buy from your site.

How it works

  • The user gives a goal, such as book a table or buy a jacket.
  • The agent searches, reads pages and compares options.
  • It uses forms, carts or protocols to act.
  • It reports back or completes the task.

What it means for brands

  • Clear prices, stock and policies help agents choose you.
  • Sites that block bots or hide key steps behind scripts lose agent traffic.

Questions

AI agents:
common questions

No. Chatbots answer. Agents also act, such as clicking, filling forms and buying.

User triggered agents may behave differently from crawlers. Check each provider's documentation.

Related terms

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Full glossary