How it works for AI crawlers
Each rule names a user agent, such as GPTBot or PerplexityBot, and the paths it may not crawl. Reputable crawlers read the file before crawling. It is a request, not a lock, and it does not stop bots that ignore it.
What it means for brands
- Review robots.txt after site changes; a single wrong line can hide your whole site from AI search.
- Remember that firewalls and bot protection can block crawlers that robots.txt allows.