Key facts
- AI engines lift short passages, so each section should stand alone.
- A 40 to 60 word direct answer near the top is the most quoted part of a page.
- Specific facts and named sources are quoted far more than general claims.
- Dates and authors help AI judge freshness and trust.
The writing checklist
- 1Pick one question per page and use its words in the title and first paragraph.
- 2Answer it directly in 40 to 60 words before any background.
- 3Give each H2 one sub question, and answer it in the first sentence below.
- 4Use numbers, prices, dates and names instead of vague words.
- 5Put comparisons in a table and steps in a numbered list.
- 6Link to the research and official sources behind your claims.
- 7End with an FAQ of the follow up questions buyers ask.
- 8Show the author, their expertise and the last updated date.
What to avoid
- Long introductions before the answer.
- Paragraphs over about 120 words.
- Claims with no numbers or sources.
- Many near identical pages on the same question.
Put this into practice with Variask Content studio, Variask Prompt research and the free AI citation readiness checker. See Variask pricing or read the Variask FAQ.