Why the context window matters
Everything the model uses to write an answer has to fit in its context window. When an engine searches the web, it can only pass a limited number of passages into that window, so it chooses the most relevant ones. Long, unfocused pages compete poorly for that space.
What it means for brands
- Put the most important facts early in the page and early in each section.
- Clear, compact passages are more likely to make it into the model's context than long preambles.