What is mention rate?

By the Variask team · Updated

Definition

Mention rate is the share of AI answers that name your brand, out of all answers to the questions you track. It is the core of AI visibility, measured across engines, markets and repeated answers.

Also called Brand mention rate

With Variask: Variask reports mention rate as visibility, with a likely range, by engine and market.

How it works

  • Ask each tracked question on each engine.
  • Detect your brand name and aliases in each answer.
  • Divide answers that name you by all answers.

What it means for brands

  • Track mention rate for unbranded questions, where buyers have not picked a brand yet.
  • Compare it with competitors to see your share of voice.

Questions

Mention rate:
common questions

Yes. Pair it with sentiment to see whether mentions are positive.

They should. Add product names and common misspellings as aliases.

Related terms

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Measurement

AI visibility

AI visibility is how often, and how prominently, AI assistants such as ChatGPT, Gemini, Claude and Perplexity mention your brand when people ask questions in your category.

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Measurement

Citation rate

Citation rate is the share of AI answers that cite or link to your website, out of all answers to the questions you track. It shows how often AI uses your pages as a source, which is different from how often it mentions your brand.

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Average position

Average position is where your brand appears, on average, among the brands named in AI answers. Position 1 means you are usually named first. It is counted only in answers that name you.

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Full glossary