What is AI visibility?

By the Variask team · Updated

Definition

AI visibility is how often, and how prominently, AI assistants such as ChatGPT, Gemini, Claude and Perplexity mention your brand when people ask questions in your category.

Also called AI search visibility, LLM visibility

With Variask: Variask measures AI visibility across 9 engines in any market and language, with a likely range on every score and the competitors named instead of you.

How AI visibility is measured

  1. 1Choose the questions your buyers ask, in their country and language.
  2. 2Ask them across the AI engines that matter, several times each.
  3. 3Record whether your brand is named, where it appears, how it is described and which sources are cited.
  4. 4Report the share of answers that name you, with a likely range, over time and against competitors.

The numbers that go with it

  • Visibility: the share of answers that mention you.
  • Position: how early you appear when you are named.
  • Share of voice: your mentions compared with competitors.
  • Sentiment: whether the sentence about you is positive, neutral or negative.
  • Citations: which pages the answer links to.

What it means for brands

  • AI visibility is the new version of ranking: if you are not named in the answer, the buyer may never see you.
  • Measure by market and engine; a brand can be strong in ChatGPT in the US and missing in Gemini in Germany.
Deep dive in Variask UniversityWhat is AI visibility, and how do you measure it?

Questions

AI visibility:
common questions

It depends on your category and how many brands compete. Compare yourself with the leading competitors on the same prompts, and watch the trend.

Weekly or daily for important prompts. Answers change often, so one check is not enough.

Related terms

Keep exploring

Measurement

AI share of voice

AI share of voice is your brand's share of all brand mentions in AI answers for a set of questions, compared with your competitors.

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Measurement

Prompt tracking

Prompt tracking is regularly asking AI assistants a fixed set of questions and recording how they answer, to measure your brand's visibility, position and sentiment over time.

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Measurement

AI citations

AI citations are the links an AI assistant shows next to its answer to point to the pages it used, such as the numbered sources in Perplexity or the source links in ChatGPT and Google AI Overviews.

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Measurement

AI brand sentiment

AI brand sentiment is the tone in which AI assistants describe your brand: positive, neutral or negative, and the reasons they give.

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Measurement

Branded vs unbranded prompts

Branded prompts mention your brand by name, such as is Acme good for small teams. Unbranded prompts do not, such as best project tool for small teams. Unbranded prompts show whether AI recommends you when buyers have not chosen yet.

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Full glossary