What is AI share of voice?

By the Variask team · Updated

Definition

AI share of voice is your brand's share of all brand mentions in AI answers for a set of questions, compared with your competitors.

Also called Share of voice in AI, Share of model

With Variask: Variask reports share of voice for you and every competitor named in your tracked answers, by engine, topic and market.

How to calculate it

Take a fixed set of buyer prompts and the answers AI engines give to them. Count how many times each brand is named. Your share of voice is your mentions divided by all brand mentions across those answers. Some teams weight mentions by position, since the first name in an answer gets more attention.

Why it matters

Visibility tells you how often you appear. Share of voice tells you how much of the conversation you own against rivals. A category leader can have modest visibility but a large share of voice if competitors appear even less.

What it means for brands

  • Use share of voice to set goals against named competitors, not in isolation.
  • Break it down by engine, topic and market to see where a rival is winning.

Questions

AI share of voice:
common questions

The idea is the same, but it counts mentions inside AI answers instead of positions in search results.

Related terms

Keep exploring

Measurement

AI visibility

AI visibility is how often, and how prominently, AI assistants such as ChatGPT, Gemini, Claude and Perplexity mention your brand when people ask questions in your category.

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Measurement

Prompt tracking

Prompt tracking is regularly asking AI assistants a fixed set of questions and recording how they answer, to measure your brand's visibility, position and sentiment over time.

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Measurement

AI brand sentiment

AI brand sentiment is the tone in which AI assistants describe your brand: positive, neutral or negative, and the reasons they give.

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AI citations

AI citations are the links an AI assistant shows next to its answer to point to the pages it used, such as the numbered sources in Perplexity or the source links in ChatGPT and Google AI Overviews.

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Full glossary