What are product feeds?

By the Variask team · Updated

Definition

A product feed is a structured file of a store's products, with titles, prices, stock, images and identifiers, sent to shopping platforms. Feeds help shopping results, and increasingly AI shopping answers, show your products with current facts.

Also called Product data feed

How it works

  • The store exports products in a set format.
  • Shopping platforms read the feed regularly.
  • Prices and stock in the feed must match the site.
  • Some AI shopping programs accept feeds from merchants.

What it means for brands

  • Keep feeds, product pages and Product schema in sync.
  • Wrong feed prices can lead to wrong AI answers.
Deep dive in Variask UniversityHow to get your products into ChatGPT Shopping

Questions

Product feeds:
common questions

Crawlable product pages can be enough to appear, but a feed, where a program exists, keeps your data fuller and fresher.

No. Schema sits on each page. A feed lists all products in one file for a platform.

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Full glossary