Key facts
- Product results appear when ChatGPT judges a question to be about buying.
- Results are not ads, according to OpenAI, and are chosen from available data.
- Clear product pages and structured data make products easier to show.
- Reviews and third party coverage influence which products are named.
Step by step
- 1Allow OAI-SearchBot to crawl your store, including product pages.
- 2Make every product page clear: name, description, key specs, price, stock, shipping and returns.
- 3Add Product schema with price, availability, brand, identifiers and reviews.
- 4Keep the same price and stock on your site, marketplaces and product feeds.
- 5Earn reviews and coverage in the buying guides ChatGPT cites for your category.
- 6Check OpenAI's merchant documentation for any product feed or checkout program available to you.
- 7Track product questions in ChatGPT to see when and how your products appear.
Agent checkout
AI assistants are starting to complete purchases for shoppers on stores that support it, through standards such as the Agentic Commerce Protocol and the Universal Commerce Protocol. Check your store with the free UCP readiness checker to see how ready it is.
Put this into practice with Variask AI shopping and ads, Variask Site health and the free uCP readiness checker. See Variask pricing or read the Variask FAQ.