How often should I audit AI visibility?

Do a full audit once a quarter, and track your key questions every week in between.

How long does an audit take?

A first pass takes a few hours with this checklist and the free tools. Measuring every AI engine across many questions is faster with a tracking tool.

How often should I audit AI visibility?

Do a full audit once a quarter, and track your key questions every week in between.

How long does an audit take?

A first pass takes a few hours with this checklist and the free tools. Measuring every AI engine across many questions is faster with a tracking tool.

Free AI visibility audit checklist (AEO and GEO)

The template

Copy it or download it as a text file. Free to use and adapt.

AI VISIBILITY AUDIT CHECKLIST

1. Access
  [ ] robots.txt allows OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User, Claude-SearchBot, Claude-User, Googlebot and Bingbot
  [ ] Firewall and bot protection do not block those crawlers
  [ ] Key content is in the HTML without JavaScript
  [ ] Sitemap is current and listed in robots.txt
  [ ] llms.txt points to the most useful pages

2. Facts about the brand
  [ ] One clear description of what we do, used everywhere
  [ ] Prices, plans and policies are current on every page
  [ ] Organization schema with name, logo, profiles and contact
  [ ] Profiles on review sites, directories and marketplaces are accurate
  [ ] No old pages carrying outdated prices or features

3. Questions and answers
  [ ] List of 50 to 100 buyer questions, by product and market
  [ ] Visibility measured on each AI engine for those questions
  [ ] Competitors that win each question noted
  [ ] Pages exist that answer each important question directly
  [ ] Comparison and alternatives pages are honest and current

4. Content quality
  [ ] Each key page opens with a direct answer
  [ ] Clear H2 sections, lists and tables
  [ ] Specific facts and numbers, with sources
  [ ] Author or reviewer and a visible date
  [ ] FAQ sections with FAQPage schema where they fit

5. Sources AI cites
  [ ] Top cited domains for our questions listed
  [ ] We are present and accurate on each
  [ ] Plan to earn mentions on the ones where we are missing
  [ ] Community threads monitored, with helpful replies

6. Measurement
  [ ] AI referred traffic tracked in analytics
  [ ] Weekly tracking of visibility, position, sentiment and citations
  [ ] Owner and next review date for each fix

How to run the audit

1Start with access, because nothing else matters if AI crawlers are blocked.
2Check your facts next, because wrong facts spread to every answer.
3List your buyer questions and measure each AI engine.
4Review the pages that should answer your most valuable questions.
5List the sources AI cites and where you are missing.
6Set an owner and a date for every fix.

Free tools for each step

AI crawler access checker and robots.txt checker for access.
What AI sees for pages that rely on JavaScript.
AI citation readiness checker for content quality.
AI prompt idea generator for your list of buyer questions.
llms.txt and schema generators for quick wins.

AI visibility audit checklist

The template

How to run the audit

Free tools for each step

Common questions

Keep going

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