Monthly AI search report template

By the Variask team · Updated

In short

A monthly AI search report shows how often AI engines recommend a brand, how that changed, why, and what to do next. This template covers the numbers leadership and clients ask for, by engine and market, with a plain three line summary at the top.

The template

Copy it or download it as a text file. Free to use and adapt.

What to put in the summary

  • What moved: the one or two numbers that changed most.
  • Why it moved: the page, source or competitor behind the change.
  • What we do next: the top three actions for the coming month.

Tips for clear AI search reports

  • Show ranges, not single numbers, because AI answers vary between runs.
  • Report each engine separately, because they rarely move together.
  • Tie visibility to AI referred visits and conversions where you can.
  • Keep the same questions month to month, so changes are real.

Questions

Common questions

Visibility (the share of answers that name you), position, share of voice against competitors, and AI referred traffic. Sentiment and citations explain why they moved.

Yes. Variask builds weekly and monthly reports with these numbers, and you can share them with a link.

Go further

Keep going

Templates

More templates

AEO content briefAI visibility auditllms.txt examples