At a glance
| Tool | Best known for | Starting price | Trial | AI engines |
|---|---|---|---|---|
| Variask | AI marketing platform: tracking, content, site health, AI traffic and an AI agent | $99 a month (75 prompts) | 7 days for $1 | 9 on every plan |
| Peec AI | Visibility tracking | $95 a month (Starter, 50 prompts) | Free trial, length not stated | 3 per plan, more as paid add-ons |
| Otterly.AI | Monitoring dashboard | $29 a month (Lite, 15 prompts) | Free trial, no card needed | 4: ChatGPT, Perplexity, Copilot, Google AI Overviews; Gemini, Claude and AI Mode as add-ons |
| Scrunch | Brand monitoring | $250 a month (Core, 125 prompts) | 7 days, card required | 4 on Core: ChatGPT, Perplexity, Google AI Overviews, Copilot; 9 on Enterprise |
| Profound | Enterprise analytics | Custom pricing (Enterprise) | Free trial: 50 set prompts for 7 days on 3 engines | Up to 9 on Enterprise |
| Searchable | AI visibility platform | $125 a month (Professional, 100 prompts) | 14 days, no card needed | 8: ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot, Gemini, Grok, DeepSeek |
From each tool's public pricing and help pages, checked October 2026. Prices change, so check each site before you buy.
What agencies need from an AI visibility tool
- One workspace for every client brand, with each client's data kept apart.
- Reports you can send as they are, with plain language summaries.
- Every major AI engine, so you never have to explain why one is missing.
- Several countries and languages for clients who sell in more than one market.
- Team seats and roles, so account managers and specialists can share the work.
- An API or exports to pull the data into your own reporting.
How to choose
- 1Engines: does it track every AI engine your buyers use, on the plan you can afford, or only some of them?
- 2Markets: can you track several countries and languages, and is that extra?
- 3Trust in the numbers: does it run each prompt more than once and show a likely range, so a single odd answer does not move your score?
- 4Action, not only charts: does it tell you which pages to write or fix and which sources to win?
- 5Data access: is there an API or exports on your plan, so you can use the data in your own reports?
- 6Price and trial: is pricing published, and can you test it on your own prompts before you commit?
How agencies use Variask
Agencies run each client as its own brand in Variask, with prompts, competitors and markets per client. Weekly reports show visibility, share of voice, sentiment and cited sources, and the AI agent suggests the next actions for each client.