Key facts
- Both draw on Google's search index and understanding of entities.
- AI Mode often runs several related searches behind one question.
- Google Business Profile and Merchant Center data feed local and shopping answers.
- Google-Extended controls some training use, not appearance in Search.
What to do
- 1Check indexing and rendering for your key pages in Search Console.
- 2Strengthen your entity with consistent names, descriptions, profiles and Organization schema.
- 3Cover the follow up questions buyers ask, because AI Mode explores them.
- 4Keep Google Business Profile accurate if you serve customers locally.
- 5Keep product data accurate in Merchant Center if you sell online.
- 6Track Gemini, AI Overviews and AI Mode separately, by market.
Gemini, AI Overviews and AI Mode are not the same
Gemini is Google's assistant app. AI Overviews are summaries at the top of some search results. AI Mode is a conversational search experience. They share Google's models and index, but they can name different brands for the same question, so measure each one.
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