Key facts
- Lead with your own data, not industry hype.
- Show the competitor gap for revenue questions.
- Ask for a 90 day trial program with clear metrics.
- Connect visibility to traffic and pipeline.
The slide outline
- 1The shift: buyers now ask ChatGPT, Gemini and Google AI which brand to choose.
- 2Our position: how often AI names us for our top questions, against our top three rivals.
- 3The examples: two or three real answers where a rival is recommended instead of us.
- 4Why it happens: the sources AI cites and the gaps on our site.
- 5The plan: 90 days of fixes, content and source work, with owners.
- 6The cost: people time and tools.
- 7The measures: share of voice, AI traffic and conversions, reported monthly.
- 8The ask: approval for the 90 day program and a review date.
Tips
- Use ranges, so leadership trusts that changes are real.
- Pick questions close to revenue, not vanity questions.
- Show what one extra recommendation could be worth, using your own numbers.
Put this into practice with Variask AI visibility, Variask AI traffic and crawlers and the free AI visibility ROI calculator. See Variask pricing or read the Variask FAQ.