AI visibility ROI calculator

Put in your own numbers and see what a bigger share of AI answers could be worth in visits, customers and revenue.

These are example numbers. Change them to your own. Variask shows your real share of answers once you track your prompts.

Extra revenue each month at your goal

$2,160

$25,920 a year

Each monthTodayAt your goal
Answers that name you1,0004,000
Visits from AI40160
New customers1.24.8
Revenue$720$2,880

Find your real share of AI answers and the prompts you are losing, in every market.

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Good to know

How the AI visibility ROI calculator works

How is the number worked out?

Questions asked each month, times the share of answers that name you, times the share of people who visit, times your conversion rate, times the value of a customer. The difference between today and your goal is the gain.

Where do I find my share of answers?

Track your buyer questions in Variask. It shows the share of answers across ChatGPT, Gemini, Claude, Perplexity and Google AI that name you, with a likely range.

Is AI traffic worth more than search traffic?

Often it converts well, because people arrive after AI has already recommended you. Check your own analytics to compare.

Does this count people who never click?

No. Many people see your name in an answer and come back later, by searching for you directly. The real effect is usually larger than the visits alone.

Learn more: What is AI visibility, and how do you measure it?

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