Track competitors in ChatGPT and other AI engines

By the Variask team · Updated

In short

Competitor tracking in AI search shows which brands ChatGPT and other AI engines recommend for your buyers' questions, how often, in what position, and which sources they cite for each. It tells you exactly where rivals win and what to do to take those answers back.

  • Share of voice against each competitor, by engine and market.
  • Head to head: the questions where they are named and you are not.
  • The sources AI cites for them, so you know where to compete.

What you see

  • Share of voice for you and each competitor across every tracked question.
  • Which competitor is named first, and how often.
  • The questions each competitor wins, with the full answers.
  • The sources AI cites when it recommends them.
  • How sentiment about each competitor compares with yours.

How to act on it

  1. 1Sort by the questions closest to revenue where a competitor wins.
  2. 2Read the answers to understand why AI prefers them.
  3. 3Check the cited sources and get present and accurate there.
  4. 4Publish an honest comparison page for your main rivals.
  5. 5Re-check weekly and watch your share of voice move.

Questions

Common questions

Add the competitors that matter in each market. Variask also spots brands that AI names often but you have not added.

Yes. Track the same questions in several countries and languages and compare who wins in each.

Go further

Keep going

Use cases

More use cases

Monitor brand reputationReporting for CMOsFind content gapsTrack many countriesProduct launches