How Claude builds an answer
- With web search on, Claude searches for the question and cites its sources.
- Without search, it answers from what it learned in training.
- It tends to give balanced answers that mention several options and trade offs.
- It is widely used at work, so business and software questions are common.
Let it read your site
Anthropic uses Claude-SearchBot to index pages for search and Claude-User when a user asks Claude to read a page. ClaudeBot collects training data and can be controlled separately.
How to get recommended in Claude
- 1Allow Claude-SearchBot and Claude-User.
- 2Track the work and buying questions your audience asks Claude.
- 3Publish clear, factual pages that explain trade offs honestly, the kind Claude likes to cite.
- 4Get described accurately in the articles and docs it reads for your category.
- 5Publish an llms.txt file to point AI systems to your most useful pages.
Measure it properly
Claude answers change from one run to the next, and by country, language and wording. One chat is not a trend. Track the same set of buyer questions every week, run each more than once, and look at the share of answers that name you, the position you appear in, and the sources cited. Variask does this for Claude and every other major AI engine.