How Microsoft Copilot builds an answer
- Copilot searches Bing for the question and cites the pages it uses.
- It is often used at work, so business software and services questions are common.
- Answers reflect the user's market and language.
Let it read your site
Copilot relies on Bing's index, crawled by Bingbot. Allow Bingbot, submit your sitemap in Bing Webmaster Tools, and consider IndexNow so new pages are found quickly.
How to get recommended in Microsoft Copilot
- 1Allow Bingbot and verify your site in Bing Webmaster Tools.
- 2Submit your sitemap and use IndexNow for new and updated pages.
- 3Check how your key pages rank in Bing, not only Google.
- 4Publish answer first pages for the business questions your buyers ask.
- 5Track Copilot answers alongside ChatGPT, because they often differ.
Measure it properly
Microsoft Copilot answers change from one run to the next, and by country, language and wording. One chat is not a trend. Track the same set of buyer questions every week, run each more than once, and look at the share of answers that name you, the position you appear in, and the sources cited. Variask does this for Microsoft Copilot and every other major AI engine.