Grok and DeepSeek for brands

By the Variask team · Updated

In short

Grok, from xAI, and DeepSeek are fast growing AI assistants with their own audiences. Grok draws on posts on X as well as the web, and DeepSeek is widely used for research and coding. Both name brands when asked for recommendations, and both are worth tracking alongside the larger engines.

  • Grok can use posts on X as well as web results.
  • DeepSeek is popular with technical and research users.
  • Both can give very different recommendations from ChatGPT.

How Grok and DeepSeek builds an answer

  • Grok can search X and the web, so recent conversation about your brand on X can show up in its answers.
  • DeepSeek answers from its training data and, with search on, from web results.
  • Both tailor answers to the question and language, and their source mix is less documented than the larger engines.

Let it read your site

Their crawlers and source mix are less documented than the largest engines. Keep your site open to AI search crawlers, keep your facts consistent across the web, and measure what each engine actually says.

Measure it properly

Grok and DeepSeek answers change from one run to the next, and by country, language and wording. One chat is not a trend. Track the same set of buyer questions every week, run each more than once, and look at the share of answers that name you, the position you appear in, and the sources cited. Variask does this for Grok and DeepSeek and every other major AI engine.

Questions

Common questions

Yes, if your audience uses them. They can recommend different brands from the larger engines, and they are growing.

It can, because Grok can read posts on X. Helpful, accurate posts about your products give it more to work with.

Go further

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