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Everything you need to win AI search.

122 features across tracking, analysis, content and reporting, built for brands, agencies and enterprise teams.

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AI visibility

Powerful AI tracking for every prompt across ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot and Google AI. Every score comes with a likely range, so you know when a change is real.

Explore AI visibility
  • Visibility and share of voiceHow often you are named, where you rank in each answer, and your share of every brand mention, against each competitor.
  • Confidence on every scoreAI rarely answers the same way twice. Each score shows its likely range, and each change is labelled real or normal noise.
  • Mentions and sentimentRead the exact sentence each engine used about you, scored from warning to glowing recommendation.
  • Sources and citationsThe sites and pages AI leans on for your prompts, typed as news, reviews, forums or competitors, with what changed.
  • Topics and marketsVisibility by topic, buyer stage, country, city and language, with a world map of where you win.
  • Smart alertsEmail and Slack alerts only when something truly moved: a real drop, a competitor passing you, or a lost citation.
  • Answer diffThis week's answer next to last week's for any prompt and engine, with every added and removed word highlighted.
  • Prompt by engine heatmapEvery prompt against every engine in one grid, so the weak patches show at a glance.
  • PersonasAsk as a founder, a CMO or an IT buyer, and see how recommendations change for each segment.
  • Goals and chart notesSet targets by brand, topic or market, and pin launches and listings to the trend chart.
  • Read and citedSee which of your pages AI read but did not cite, the fastest place to earn new citations.

Variask AI Mode

An advanced AI agent that reads every prompt you track, every answer that mentions you and every page AI cites. Ask why visibility dropped or what to write next, and get an answer you can act on in one click.

Explore Variask AI Mode
  • Answers from your own dataEvery reply shows what it read, from prompt answers to cited pages, so you can trust it.
  • One click actionsTrack new prompts, run checks, add competitors, start audits, write drafts and share reports, always after you confirm.
  • Saved chatsCome back to any conversation for free. Search and delete past chats any time.
  • In Slack and your AI toolsAsk from any Slack channel with /variask, or connect Claude and other assistants through the Variask MCP.
  • See it thinkLive steps show what it is checking right now, from your latest answers to the sites AI cites, so you know where every claim comes from.
  • Quick, Balanced or DeepA quick read of your numbers, or a deeper dig that looks up prompts, competitors and sources before it answers.
  • Questions from your dataSuggestions built from what changed this week: drops, competitor wins, missing citations and wrong facts.
  • Knows your whole accountVisibility, sources, site health, wrong facts, traffic and content results, all in one answer.
  • Lookups on demandReads the latest answers for a prompt, the searches AI ran, a competitor's sources or a page audit before answering.
  • Brand switcherMove between brands from the prompt box, with each brand's chats kept separate.
  • Costs shown upfrontQuick and Balanced use 1 credit, Deep uses 3, and paid actions show their cost before they run.

Content studio

AI writing software that plans, writes and fixes pages around the prompts you are losing. Every draft gets an AI readiness score with the exact issues to fix, and publishes straight to your site.

Explore Content studio
  • Briefs from real gapsStart from prompts where competitors win, the searches AI runs behind them and the pages it cites today.
  • AI readiness scoreStructure, answer first writing, facts, sources, schema and freshness, scored with fixes in order.
  • Fix with AI, undo any timeRewrite a whole draft or one passage, and roll back if you prefer the original.
  • Publish anywhereSend drafts to WordPress, Webflow, Shopify or HubSpot, and track citations once they go live.
  • Plan before you writeAudience, angle, outline, sources and the questions to answer, laid out beside the draft.
  • Impact you can seeVisibility on the target prompt 30 days before and after a page goes live, and every citation it earns.
  • Answer first structureDrafts open with a direct answer and use headings that match the follow up questions buyers ask.
  • Passage level fixesRewrite one paragraph or the whole draft, and roll back to the original at any time.
  • Several formatsArticles, blog posts, LinkedIn posts and community replies from the same brief.
  • CMS connectionsWordPress, Webflow, Shopify and HubSpot, as drafts your team reviews before going live.
  • Fix tracker linkAdd any content task to the fix tracker with an owner, and see its impact after 14 days.
  • Brand facts built inDrafts use the facts you confirm, such as prices and plans, so new pages do not create new errors.

Site health

Variask AI crawls your site the way AI engines do. It finds blocked crawlers, slow and broken pages, missing schema and thin content, and checks whether AI agents can shop and act on your site.

Explore Site health
  • Technical and AEO scoresOne score for crawlability and speed, one for how quotable your pages are, tracked over time.
  • Agent readinessCan ChatGPT agent and Google AI Mode find your products, read prices and stock, and check out?
  • One click fixesrobots.txt that lets AI in, llms.txt, FAQ and Organization schema, ready to paste.
  • Pages you care aboutPin key pages or sync your sitemap, and get them checked every week.
  • Issues by impactEvery issue ranked by how much it hurts AI visibility, with the pages it affects.
  • Free AI crawler checkSee which AI crawlers your robots.txt and firewall let in, page by page.
  • AI crawler accessWhich AI bots your robots.txt and firewall let in, so a hidden block never costs you citations.
  • Agent readinessWhether shopping agents can find products, read prices and stock, and reach checkout.
  • Page level AEO scoreAnswer first writing, headings, facts and freshness, scored per page with fixes in order.
  • Issue historyTrack each issue from found to fixed, with the pages it affects.
  • Fix tracker linkSend site issues to the fix tracker with an owner and a status.
  • Weekly re-auditPinned pages are checked again every week, so regressions after a release are caught early.

AI traffic and crawlers

Connect Google Analytics and Search Console to see visits from ChatGPT, Perplexity, Gemini and Copilot, and add one snippet to see every AI crawler that reads your pages.

Explore AI traffic and crawlers
  • AI referral trafficSessions, engagement and conversions from each AI app, next to organic search.
  • Crawl to clickWhich pages AI crawlers read, which ones AI cites, and which ones send visitors.
  • Bot typesTraining bots, search indexers and live fetches, told apart so you know what to allow.
  • Questions people searchSearch Console queries phrased like questions, the ones AI is most likely to answer.
  • Pixel and server trackingA light pixel for AI referral visits and a secret server snippet for crawlers, on any stack.
  • Every property in one viewConnect several Analytics properties and Search Console sites and see them together.
  • Crawler analyticsTraining bots, search indexers and user fetches, told apart by page and by day.
  • Question queriesSearch Console queries phrased like questions, ready to add as tracked prompts.
  • Several propertiesConnect more than one Analytics property or Search Console site and see them together.
  • CSV and SheetsExport traffic and visibility, or pull a live daily feed into Google Sheets and Looker Studio.
  • Read only accessVariask never changes anything in your Google accounts, and tokens are encrypted at rest.
  • Crawl to clickSpot pages AI reads often but never sends visitors to, the clearest place to improve.

Prompt research

Advanced AI research maps the questions buyers ask about your market, see how much demand each one has, and the searches AI runs behind them. Then track a representative set.

Explore Prompt research
  • Prompt universeHundreds of realistic buyer questions from your own site, grouped by topic, intent and audience.
  • Demand scoreGoogle search volume, Search Console impressions and AI searches blended into one score per prompt.
  • Query fan-outThe smaller searches ChatGPT runs behind each question, so you know which pages to write.
  • Markets and languagesAsk the same prompt from different countries, cities and languages in one click.
  • Templates and live variablesStart from proven prompt templates, with the year and country kept current automatically.
  • Import and exportBring prompts in from a CSV, tag them by intent and stage, and export the table any time.
  • Query fan-outThe smaller searches AI runs behind each question, so you know which pages to write.
  • PersonasAsk the same prompt as different buyers and compare who AI recommends to each.
  • Live variablesPrompts that include the year or country stay current automatically.
  • Bulk toolsImport from CSV, tag, prioritise, pause and export in bulk.
  • Prompt historyEvery edit to a prompt is kept, so trends stay honest when wording changes.
  • Markets and languagesAsk any prompt from different countries, cities and languages.

AI shopping and ads

See which products ChatGPT and Google show in shopping cards, which merchants win them, and which competitors pay for ads next to AI answers.

Explore AI shopping and ads
  • Shopping shareHow often your products appear in AI shopping cards, at what price and position.
  • Ads next to answersEvery ad shown beside AI answers on your prompts, with the advertiser and copy.
  • New competitor alertsKnow the day a competitor starts running ads on your prompts.
  • Agent checkoutCheck that shopping agents can read your catalog, prices and stock.
  • Product level detailPrices, ratings, review counts and positions for every product card AI shows.
  • Searches behind the cardsThe shopping searches ChatGPT runs before it picks products, so you know what to optimise.
  • Product level detailPrice, rating, review count and position for every product card AI shows.
  • Advertiser watchKnow when a competitor starts running ads on your prompts, with the copy they use.
  • Searches behind the cardsThe shopping searches AI runs before it picks products.
  • Retailer viewWhich stores and marketplaces AI links to for your products.
  • Agent readinessWhether shopping agents can read your catalog and reach checkout.
  • AlertsEmail and Slack alerts when your products drop out of cards or a new advertiser appears.

Brand accuracy

Confirm the facts that matter, and Variask AI checks every answer against them: wrong prices, old plans, made up features. See where AI got it from and how to fix it.

Explore Brand accuracy
  • Accuracy rateThe share of answers about you that are correct, tracked after every run.
  • Where AI got itThe pages each wrong answer cited, so you know which source to correct.
  • Fix kitOrganization and FAQ schema, an llms.txt section and a facts page, built from your facts.
  • Community repliesFind the Reddit and Quora threads AI quotes, with an honest reply drafted for you.
  • Checked after every runBrands on a schedule get new answers checked against their facts automatically.
  • Alerts on wrong factsEmail and Slack alerts when AI says something high risk, like a wrong price or policy.
  • Risk levelsWrong prices and policies are flagged as high risk, ahead of minor wording issues.
  • Source tracingThe exact pages behind each wrong claim, on your site or elsewhere.
  • Fix kitOrganization and FAQ schema, an llms.txt section and a facts page built from your facts.
  • Community repliesHonest replies drafted for the threads AI quotes.
  • Fix tracker linkSend each wrong fact to the fix tracker with an owner and a status.
  • AlertsEmail and Slack alerts the moment AI says something high risk.

Competitor intelligence

See which competitors AI names instead of you, for which questions, on which engines, and what changed this week. Every comparison links back to the answers and sources behind it.

Explore Competitor intelligence
  • Share of voice by rivalYour mentions against each competitor, by engine, topic and market, with likely ranges.
  • Brand mapEvery brand placed by how often AI names it and how well it describes it: leading, liked, doubted or falling behind.
  • Rival movesThe prompts each competitor gained or lost and the new sites citing them, week by week.
  • Brand perceptionThe qualities AI links to you and to each rival, with the exact sentences as evidence, plus the objections AI raises about you.
  • Answer diffThe latest answer next to last week's for any prompt, so you see exactly where a rival moved ahead.
  • Competitor pagesWatch rival pricing and product pages and get told when they change.

Goals and reporting

Set targets, give every fix an owner, measure what each fix changed, and share the results as report links, monthly client emails, spreadsheets or through the API.

Explore Goals and reporting
  • GoalsVisibility or share of voice targets by brand, topic or market, with progress and the pace to reach them.
  • Fix trackerOwners, status and the visibility before and after each fix, so the team sees which work paid off.
  • PortfolioEvery brand in one table with visibility, change, rank and what needs attention.
  • Monthly client reportsA report link emailed to the people you choose on the 1st of every month, free to send.
  • Sheets and Looker StudioA live CSV feed of daily visibility by engine or by prompt for your own dashboards.
  • API and MCPRead your data from any tool, or ask about it from Claude and other assistants.

Platform

Built to fit how your team works.

Integrations

  • Publish to WordPress, Shopify, Webflow and HubSpot
  • Google Search Console and Google Analytics 4
  • Email and Slack alerts when something really moves
  • CSV, Markdown and Word exports
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API and MCP

  • REST API on every plan, with daily and prompt CSV feeds
  • MCP server for Claude, Cursor and other AI tools
  • Keys stored only as a hash, revocable any time
  • Pull scores into Looker Studio, Sheets or your own BI
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Team and workspace

  • Owner, admin and member roles
  • Several brands in one workspace, switch in a click
  • Read only report links for clients and leadership
  • Markets by country, city and language
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Security and data

  • HTTPS everywhere, connected app tokens encrypted at rest
  • Each workspace's data kept separate
  • Scheduled runs are opt in, nothing spends credits on its own
  • Delete a brand and its tracked data goes with it
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For agencies

Every client in one workspace.

Audit prospects, run each client brand with its own prompts and markets, and send read only reports that prove results every month.

Variask for agencies

For enterprise

Every brand and market, one view.

Track a portfolio of brands across countries and languages, with roles, the API and MCP, and a plan sized to your team.

Variask for enterprise
Want the limits for each plan, side by side?See pricing

Questions

Questions about features

The core tracking, AI Mode, content, site health and reporting are on every paid plan. Higher plans add more brands, prompts, engines, markets and seats. See the pricing page for the exact limits of each plan.

ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Microsoft Copilot and Google AI Overviews and AI Mode, as a real buyer would see them in each market.

Yes. Each client is a brand in your workspace with its own prompts, competitors, markets and alerts, and each can get a read only report link.

Yes. For large brand portfolios we size a custom plan with the brands, prompts, markets and seats you need, plus onboarding help. Talk to us from the enterprise page.

Monthly plans start with a 7 day trial, so you can set up a real brand and see every feature on your own data first.