By the Variask team · Updated
Definition
Generative engine optimization (GEO) is the practice of making your brand and content more likely to be mentioned, cited and recommended in answers written by AI assistants.
Also called GEO, AI search optimization, LLM SEO
With Variask: Variask covers every step of GEO in one place: measure, discover, create, fix and prove.
Questions
They overlap almost completely. GEO is the newer term from research on generative engines; AEO comes from answer engines. Most teams use them as synonyms.
Related terms
Disciplines
Answer engine optimization (AEO)
Answer engine optimization (AEO) is the practice of getting your brand chosen as the answer by answer engines: AI assistants, AI search features and voice assistants that reply directly instead of showing a list of links.
ReadMeasurement
AI visibility
AI visibility is how often, and how prominently, AI assistants such as ChatGPT, Gemini, Claude and Perplexity mention your brand when people ask questions in your category.
ReadDisciplines
Information gain
Information gain is how much new, useful information a page adds compared with what is already out there on the same topic. Pages with original facts, data or experience add more than pages that repeat what others say.
ReadDisciplines
Earned media
Earned media is coverage of your brand that you did not pay for or publish yourself, such as press articles, reviews, forum discussions, lists and social posts. AI assistants lean heavily on it when they recommend brands.
ReadDisciplines
Entity SEO
Entity SEO is making sure search engines and AI models clearly understand who your brand is, what it does and how it relates to other things, such as products, people, places and topics.
Read