Why models have a cutoff
A language model is trained on a snapshot of data collected up to a point in time. Training and testing take months, so a model is often released well after its cutoff, and it stays in use for a long time after that.
What the cutoff means in practice
- Without search, a model may describe your old pricing, old product names or a competitor landscape that has changed.
- With search turned on, the model can fill the gap, but only with what it finds and trusts.
- Different engines and model versions have different cutoffs, so the same question can get different answers.
What it means for brands
- If you launched, renamed or repriced recently, expect some AI answers to be out of date until engines search or retrain.
- Publish changes clearly and get them covered on sites that AI engines cite, so search based answers pick them up quickly.
- Check answers from several engines, not one, because cutoffs differ.