How to choose the right prompts to track

Updated November 9, 2026

In short

Track the questions real buyers ask AI before they choose a product like yours. Keep most of them unbranded, cover each product and buying stage, write them the way people actually talk, and tag them so you can compare topics later.

A good mix

Discovery questions, such as the best tool for a specific need.
Comparison questions, such as one brand versus another or alternatives to a rival.
Problem questions, such as how to solve a specific problem.
A few branded questions, to check how AI describes you.

Organise as you go

Give each question a topic, a buying stage, a priority and any tags you find useful. Later you can filter results by topic or stage to see exactly where you are strong and where rivals lead.

Common mistakes

Tracking only branded questions, which hides how new buyers see you.
Writing short keywords instead of full questions.
Adding many near identical wordings of the same question.
Changing the list every week, which breaks trends.

Still stuck? Email support@variask.com from the address on your account.

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