Key facts
- Most wrong answers trace back to an outdated page on your site or someone else's.
- Answers that use live search update faster than answers from training data.
- There is no form that edits an AI answer directly.
- One clear, current source of truth helps every engine.
Step by step
- 1List the facts that matter: prices, plans, features, locations, policies, leadership and dates.
- 2Ask each AI engine about them, as a buyer would, and note every wrong answer.
- 3Check the cited sources for each wrong answer, and search for the wrong fact to find other pages carrying it.
- 4Fix or redirect old pages on your own site, including PDFs, help articles and press releases.
- 5Ask directories, review sites, marketplaces and publishers to update their pages.
- 6Publish a clear facts page, and keep Organization and Product schema in sync with it.
- 7Use each engine's feedback button on wrong answers.
- 8Re-check every week and keep a log of what changed.
Why AI gets facts wrong
- An old page still shows a price or feature you changed.
- A third party page describes you inaccurately.
- Your brand name is similar to another company's.
- The model learned an outdated fact in training and the answer did not search for a newer one.
Put this into practice with Variask Brand accuracy and Variask AI visibility. See Variask pricing or read the Variask FAQ.