How to get your brand recommended by Claude

How Claude answers questions about brands

Claude, made by Anthropic, is used heavily for research, writing and coding. When someone asks it which tool to use or which vendor to consider, it usually names several options and explains when each one fits. With web search on, it searches, reads pages and cites them. Without search, it relies on its training data.

Because Claude tends to explain trade offs, it rewards sources that do the same. A page that says clearly who your product is for, and who it is not for, gives Claude exactly what it needs.

Let Claude read your site

• Allow Claude-SearchBot, which indexes pages for search.
• Allow Claude-User, which fetches a page when a user asks Claude to read it.
• ClaudeBot collects training data and can be managed separately.
• Check that your firewall or bot protection does not block these agents.

Write the kind of page Claude cites

1. 1Open with a plain answer: what the product is and who it is for.
2. 2Explain trade offs honestly, including limits.
3. 3Give concrete details: features, prices, integrations and requirements.
4. 4Keep documentation public and well organised.
5. 5Link to sources for any claims about the market.

Be present where Claude reads

For technical and business questions, Claude often draws on documentation, developer forums, analyst style articles and well known publications. Keep your docs open, contribute useful answers in the communities your buyers use, and make sure comparison articles describe you accurately.

Use llms.txt as a map

An llms.txt file at the root of your site lists your most useful pages in plain Markdown. It is not a ranking factor, but it gives AI systems a clean map of where your best information lives, and it takes minutes to create.

Measure Claude separately

Claude's recommendations can differ a lot from ChatGPT's and Gemini's. Track your buyer questions in Claude on their own, and compare who it names and why.