At a glance
| Tool | Entry price | Prompts on entry plan | Engines on entry plan |
|---|---|---|---|
| Variask | $99 a month | 75 | 9, every plan |
| Peec AI | $95 a month | 50 | 3, more as add-ons |
| Promptwatch | $95 a month | 50 | 9 |
| Otterly.AI | $29 a month | 15 | 4, more as add-ons |
| Semrush AI Visibility Toolkit | $99 a month | 25 | ChatGPT and Google AI Mode |
| Scrunch | $250 a month | 125 | 4 |
| AthenaHQ | $295 a month | Credit based | Up to 11 |
| Ahrefs Brand Radar | From $199 a month | Priced per check | Not listed on pricing page |
| Profound | Custom | Custom | Up to 9 on Enterprise |
Entry plans at a glance, from each vendor's public pages, checked November 2026
What to look for in a ChatGPT tracking tool
- Your own prompts: you should be able to track the exact questions your buyers ask, not only a fixed set.
- Repeat answers: ChatGPT gives different answers to the same question, so good tools ask more than once and show a range.
- More than ChatGPT: buyers also use Gemini, Claude, Perplexity, Copilot and Google AI. Tracking one engine gives a partial picture.
- Markets and languages: answers change by country and language. Check that you can track where you sell.
- Sources: the pages ChatGPT cites tell you what to fix or where to get mentioned.
- Next steps: numbers alone do not move the needle. Content, site fixes and outreach do.
1. Variask
Variask is the AI marketing platform. It tracks ChatGPT, including the answers people see in the ChatGPT app, plus Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, Google AI Overviews and AI Mode, on every plan. Each prompt is asked several times so every score comes with a likely range.
- Best for: teams that want to track and act in one place.
- Entry plan: $99 a month for 75 prompts, 7 day trial for $1.
- Stand out features: confidence ranges, wrong fact detection, content studio, site health and AI agent readiness checks, community threads with reply drafts, and an agent that runs the next step.
- API and MCP: on every plan.
2. Peec AI
Peec AI is a popular visibility tracker with a clean dashboard. Each plan includes three AI models of your choice, and more can be added for an extra fee.
- Best for: teams that want straightforward tracking on a few engines.
- Entry plan: Starter at $95 a month for 50 prompts and one country.
- API: from the Pro plan at $245 a month.
3. Promptwatch
Promptwatch tracks nine AI platforms on every plan and includes its API and MCP from the first plan, with content agents and crawler logs on higher tiers.
- Best for: teams that want broad engine coverage and content automation.
- Entry plan: Essential at $95 a month for 50 prompts.
4. Otterly.AI
Otterly.AI is a simple, low cost monitoring tool. Its base plans track ChatGPT, Perplexity, Copilot and Google AI Overviews, with Gemini, Claude and AI Mode as add-ons, in more than 65 countries.
- Best for: small teams and freelancers testing AI tracking on a budget.
- Entry plan: Lite at $29 a month for 15 prompts.
- API: from the Standard plan.
5. Semrush AI Visibility Toolkit
Semrush adds AI visibility to its SEO suite through the AI Visibility Toolkit. Prompt tracking covers ChatGPT and Google AI Mode, with research reports on how brands appear in AI answers.
- Best for: teams already living in Semrush.
- Entry plan: $99 a month for 25 prompts, with no free trial for the toolkit.
6. Scrunch
Scrunch focuses on brand monitoring and AI agent experience. The Core plan tracks four engines, with nine on Enterprise.
- Best for: brands that want monitoring plus agent focused site work.
- Entry plan: Core at $250 a month for 125 prompts, 7 day trial with a card.
7. AthenaHQ
AthenaHQ uses credits, where one credit is one AI response, and covers a wide list of engines on its Starter plan.
- Best for: teams that want many engines and prefer credit based pricing.
- Entry plan: Starter at $295 a month with 3,600 credits, plus a free plan with limited credits.
- API: paid add-on.
8. Ahrefs Brand Radar
Ahrefs Brand Radar looks at brand mentions across a large index of AI answers, and adds custom prompt packages priced by monthly checks.
- Best for: SEO teams who want market wide AI mention data alongside Ahrefs.
- Entry price: Brand Radar AI from $199 a month; custom prompt packages from $50 a month.
9. Profound
Profound focuses on large enterprise contracts with custom prompt plans and up to nine engines. Brands can try a fixed set of prompts free for seven days.
- Best for: large enterprises that want a sales led rollout.
- Entry plan: custom pricing.
How to choose
- 1List 20 to 50 questions your buyers really ask, in each market you sell.
- 2Start a trial and track the same questions in two or three tools for a week.
- 3Compare how stable the numbers are and whether the tool shows why you won or lost.
- 4Pick the one that helps your team do the next thing, not only report the last one.
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