Reading your visibility score and ranges

Updated

In short

Visibility is the share of answers that name your brand. Every score shows a likely range, because AI answers vary from one run to the next. A change is worth acting on when it is larger than that range, not just a point or two.

The main numbers

  • Visibility: the share of answers that name you.
  • Average position: how early you appear when named.
  • Share of voice: your mentions as a share of all tracked brand mentions.
  • Sentiment: how positively AI describes you.
  • Citations: how often your own pages are linked as sources.

Why ranges matter

If you ask the same question twice, AI may name different brands. With a small number of answers, a score of 30% might really be anywhere from the low twenties to the high thirties. The range tells you how sure the number is. More answers make the range narrower.

What to do with the numbers

  1. 1Look at the trend over several checks, not one result.
  2. 2Open the prompts where rivals are named and you are not.
  3. 3Check the sources behind those answers.
  4. 4Pick the fix with the biggest expected impact.

Still stuck? Email support@variask.com from the address on your account.

Questions

Reading your visibility score and ranges:
common questions

Often it is normal variation. Check whether the new score is outside the earlier range before reacting.

Track more prompts, or ask for more answers per prompt on plans that allow it.

Each engine finds and chooses sources differently, so the same question can get different brands.

It depends on your category. Compare with your main rivals and focus on the trend.

Help center

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