Intermediate

Technical AI SEO

Make your site easy for AI to crawl, read and quote: crawler access, rendering, structure, schema and llms.txt.

For seo leads and developers · 10 lessons · about 25 minutes · free

Start lesson 1

You will be able to

Let the right AI crawlers in
Ship pages AI can read without JavaScript
Add structure and schema AI can use

Lessons

1GuideAI crawlers explained: GPTBot, OAI-SearchBot, ClaudeBot and moreWhich AI crawlers visit your site, what each one does, and how to allow AI search while choosing what you share for model training.
2GlossaryWhat is server-side rendering (SSR)?Server-side rendering (SSR) means a web page's HTML is built on the server and sent complete to the browser or bot, instead of being assembled by JavaScript in the browser. It makes content readable to crawlers that do not run JavaScript.
3GlossaryWhat is content chunking?Content chunking is the splitting of a page into smaller passages, so an AI system can store, find and quote the most relevant part instead of the whole page.
4GlossaryWhat is structured data?Structured data is code added to a page, usually JSON-LD using the Schema.org vocabulary, that describes its content in a machine readable way, such as a product's price, an article's author or a company's logo.
5GuideWhat is llms.txt, and do you need one?llms.txt is a plain Markdown file at the root of a website that gives AI assistants a short summary of the site and links to its most useful pages.
6GlossaryWhat is the Model Context Protocol (MCP)?The Model Context Protocol (MCP) is an open standard, introduced by Anthropic, that lets AI assistants connect to outside tools and data through MCP servers, in a common way.
7GlossaryWhat is the Universal Commerce Protocol (UCP)?The Universal Commerce Protocol (UCP) is an open standard, announced by Google with Shopify and other partners in January 2026, that lets AI agents discover what a store supports and complete purchases with it in a common way.
8GuideHow to get your products into ChatGPT ShoppingHow product results work in ChatGPT, what it uses to choose products, and the steps to make your products eligible and more likely to be shown.
9GuideHow to rank in Microsoft CopilotHow Microsoft Copilot finds sources through Bing, and the steps to get your brand named and your pages cited: Bingbot access, Bing Webmaster Tools, IndexNow and clear pages.
10GuideHow to set up Organization schema properlyWhat Organization schema is, which fields to include, where to put it, and how it helps Google and AI engines understand your brand, with a ready example.

Video lessons are being recorded and will appear here as they are ready.

More courses

Beginner · 9 lessons

AI search foundations

How ChatGPT, Gemini, Claude, Perplexity and Google AI find, choose and cite brands, and what GEO, AEO and AI SEO mean in practice.

View course

Intermediate · 16 lessons

Get recommended by AI

A practical path from measuring where AI names you to the content, sources and fixes that get you recommended more often.

View course

Advanced · 10 lessons

AI search for leaders

Build an AI search program across brands and markets, report on it with confidence and turn it into pipeline.

View course