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AI search for leaders

Build an AI search program across brands and markets, report on it with confidence and turn it into pipeline.

For heads of marketing, agencies and enterprise teams · 10 lessons · about 23 minutes · free

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You will be able to

Make the business case for AEO
Run AI search across markets and brands
Report results leadership trusts

Lessons

1GuideAI search marketing: how brands win customers inside AI chatHow marketing teams get their brand recommended in ChatGPT, Gemini, Claude, Perplexity and Google AI, from research and content to PR and measurement.
2GuideHow enterprises adopt AEO: a practical playbookHow large brands roll out answer engine optimization across teams, markets and product lines, from the first pilot to an ongoing program.
3GuideHow to show up in Google AI Overviews and AI ModeWhat Google AI Overviews and AI Mode are, how they choose sources, and what brands can do to be cited and named in them.
4GuideHow to track AI traffic in GA4Set up Google Analytics 4 to see visits from ChatGPT, Perplexity, Gemini, Claude and Copilot, with a custom channel group and a ready referrer pattern.
5GuideHow to measure share of voice in AIHow to measure your share of voice in ChatGPT, Gemini, Claude and Perplexity: the prompt set, repeat answers, the formula, ranges and how to report it.
6GuideHow to build an AEO team and processWho should own answer engine optimization, the roles involved, a weekly and monthly rhythm, and how to keep AI search work moving across SEO, content, PR and product marketing.
7GuideHow to pitch AEO to your boss, with a slide outlineMake the case for answer engine optimization to leadership: the change in buyer behaviour, your current AI visibility against rivals, the plan, the cost and how you will measure it.
8GlossaryWhat is AI referral traffic?AI referral traffic is the visits your website gets from people clicking links in AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Copilot.
9GlossaryWhat is zero-click search?A zero-click search is a search where the person gets what they need on the results page or in the AI answer and does not click through to any website.
10GlossaryWhat is agentic commerce?Agentic commerce is shopping done by AI agents on a person's behalf: finding products, comparing options and, increasingly, completing the purchase.

Video lessons are being recorded and will appear here as they are ready.

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