Intermediate

Get recommended by AI

A practical path from measuring where AI names you to the content, sources and fixes that get you recommended more often.

For marketing, seo and content teams · 16 lessons · about 36 minutes · free

Start lesson 1

You will be able to

Set up prompts that mirror real buyers
Find the sources AI trusts in your category
Plan content AI wants to quote

Lessons

1GuideWhat is AI visibility, and how do you measure it?AI visibility is the share of relevant AI answers that mention your brand. Learn the metrics: visibility, position, share of voice, sentiment and citations.
2GlossaryWhat is AI share of voice?AI share of voice is your brand's share of all brand mentions in AI answers for a set of questions, compared with your competitors.
3GlossaryWhat are AI citations?AI citations are the links an AI assistant shows next to its answer to point to the pages it used, such as the numbered sources in Perplexity or the source links in ChatGPT and Google AI Overviews.
4GuideHow to get your brand recommended by ChatGPTA practical playbook to get ChatGPT, Gemini, Claude and Perplexity to recommend your brand: access, answer-first pages, mentions, facts and measurement.
5GuideHow to appear in Perplexity answersHow Perplexity chooses and cites sources, and the steps to get your brand mentioned and your pages cited in Perplexity answers.
6GuideHow to optimize for Gemini and Google AI ModeHow Gemini and Google AI Mode find and choose sources, and the steps to get your brand named and cited in Google's AI answers.
7GuideHow to write content that AI quotesThe writing patterns that make content easy for AI engines to quote: a direct answer first, one idea per section, specific facts, tables, sources, dates and FAQs.
8GlossaryWhat is information gain?Information gain is how much new, useful information a page adds compared with what is already out there on the same topic. Pages with original facts, data or experience add more than pages that repeat what others say.
9GlossaryWhat is earned media?Earned media is coverage of your brand that you did not pay for or publish yourself, such as press articles, reviews, forum discussions, lists and social posts. AI assistants lean heavily on it when they recommend brands.
10GuideHow to fix wrong information AI says about your brandWhy AI engines get brand facts wrong, how to find the source, and the steps to correct outdated prices, features and policies in AI answers.
11GuideHow to show up in the Reddit threads AI cites, without spammingWhy AI engines cite Reddit, how to find the threads that matter for your category, and how to take part honestly so you are mentioned without breaking community rules.
12GuideHow to get reviews on G2 and Capterra that AI readsWhy AI engines cite review sites for software questions, how to keep your profiles accurate, and how to ask for genuine reviews within each site's rules.
13GuideHow to do digital PR for AI searchHow to plan digital PR around the publications AI engines cite: build a target list from real AI answers, pitch stories with data, and measure the change in answers.
14GuideHow to optimize YouTube videos for AI answersHow AI engines use YouTube, and how to make videos they can understand and cite: clear titles, descriptions, chapters, transcripts and an answer in the first minute.
15GuideHow to write comparison pages that AI trustsHow to write versus and alternatives pages that AI engines cite: honest framing, a clear table, sourced facts, dates, who each option suits, and no attacks on rivals.
16GuideAn AEO strategy you can start this monthA practical answer engine optimization plan: pick the questions, measure the baseline, fix the site, publish answer first pages, earn sources and report results.

Video lessons are being recorded and will appear here as they are ready.

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