At a glance
| Peec AI | Semrush | |
|---|---|---|
| Known for | Visibility tracking | Traditional SEO |
| Starting price | $95 a month (Starter, 50 prompts) | $99 a month for the AI Visibility Toolkit (25 prompts) |
| Trial | Free trial, length not stated | No free trial for the toolkit |
| AI engines | 3 per plan, more as paid add-ons | ChatGPT and Google AI Mode for prompt tracking |
| API access | Pro plan ($245 a month) | Not listed for the toolkit |
| Countries and languages | 1 country on Starter, 3 on Pro and Advanced | 220+ countries for prompt tracking |
| Last checked | November 2026 | November 2026 |
From each vendor's public pricing and plan pages. Prices change, so confirm on their sites before you buy.
Who should choose Peec AI
Teams that want a straightforward tracker with a low entry price, and are happy to add engines and countries as they grow.
Worth knowing: The entry plan includes a set number of engines and one country, with more engines as paid add-ons.
Who should choose Semrush
Teams already using Semrush who want AI prompt tracking inside the same suite.
Worth knowing: Prompt tracking covers fewer AI engines than dedicated tools, and the toolkit has no free trial.
The key differences
- Price: Peec AI starts at $95 a month (Starter, 50 prompts), while Semrush starts at $99 a month for the AI Visibility Toolkit (25 prompts).
- Trial: Peec AI: free trial, length not stated. Semrush: no free trial for the toolkit.
- AI engines: Peec AI lists 3 per plan, more as paid add-ons. Semrush lists chatGPT and Google AI Mode for prompt tracking.
- API: Peec AI: Pro plan ($245 a month). Semrush: Not listed for the toolkit.
- Markets: Peec AI: 1 country on Starter, 3 on Pro and Advanced. Semrush: 220+ countries for prompt tracking.
How to decide
- 1Write down the AI engines your buyers actually use, and check each tool covers them on the plan you can afford.
- 2Count the prompts, brands and countries you need now and in a year, and price both tools at that size.
- 3Check whether you need an API or exports for your own reports.
- 4Run a trial with 20 to 50 of your own buyer questions, and compare what each tool shows with what you see when you ask the same questions yourself.
- 5Pick the one that shows you something you can act on fastest.
A third option to consider
If neither fits, Variask is another option. It starts at $99 a month (75 prompts), has a trial of 7 days for $1, tracks 9 engines: ChatGPT, ChatGPT app, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, Google AI Overviews and AI Mode, and includes API access and multiple countries on every plan. Compare it on the same checklist above.