At a glance
| Profound | Scrunch | |
|---|---|---|
| Known for | Enterprise analytics | Brand monitoring |
| Starting price | Custom pricing (Enterprise) | $250 a month (Core, 125 prompts) |
| Trial | Free trial: 50 set prompts for 7 days on 3 engines | 7 days, card required |
| AI engines | Up to 9 on Enterprise | 4 on Core: ChatGPT, Perplexity, Google AI Overviews, Copilot; 9 on Enterprise |
| API access | Enterprise | Agency partner program |
| Countries and languages | Custom on Enterprise | Not listed |
| Last checked | October 2026 | November 2026 |
From each vendor's public pricing and plan pages. Prices change, so confirm on their sites before you buy.
Who should choose Profound
Large enterprises that prefer a sales led setup with a custom contract.
Worth knowing: Pricing is custom, and the trial uses a fixed set of prompts on a limited number of engines.
Who should choose Scrunch
Brands focused on monitoring how AI presents them, with an enterprise tier for wider coverage.
Worth knowing: The Core plan covers four engines, and the trial needs a card.
The key differences
- Price: Profound uses custom pricing, while Scrunch starts at $250 a month (Core, 125 prompts).
- Trial: Profound: free trial: 50 set prompts for 7 days on 3 engines. Scrunch: 7 days, card required.
- AI engines: Profound lists up to 9 on Enterprise. Scrunch lists 4 on Core: ChatGPT, Perplexity, Google AI Overviews, Copilot; 9 on Enterprise.
- API: Profound: Enterprise. Scrunch: Agency partner program.
- Markets: Profound: Custom on Enterprise. Scrunch: Not listed.
How to decide
- 1Write down the AI engines your buyers actually use, and check each tool covers them on the plan you can afford.
- 2Count the prompts, brands and countries you need now and in a year, and price both tools at that size.
- 3Check whether you need an API or exports for your own reports.
- 4Run a trial with 20 to 50 of your own buyer questions, and compare what each tool shows with what you see when you ask the same questions yourself.
- 5Pick the one that shows you something you can act on fastest.
A third option to consider
If neither fits, Variask is another option. It starts at $99 a month (75 prompts), has a trial of 7 days for $1, tracks 9 engines: ChatGPT, ChatGPT app, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, Google AI Overviews and AI Mode, and includes API access and multiple countries on every plan. Compare it on the same checklist above.